Yacht IUM
Side view Speeding fishing motor boat with drops of water. Blue ocean sea water wave reflections at the sunset. Motor boat in the blue ocean. Ocean yacht. Sunset at the sailboat deck

03-05 February 2025 – New Dates

Get a 20% ‘early bird’ discount on the program if you register before 15 April 2024

Chart a course for success with the International University of Monaco’s cutting-edge suite of executive education.

Embark on a transformative journey with our specially curated program for yachting industry executives. Delve into the intricacies of customer journey mapping (CJM) to master the seas of UHNWI client management. By understanding and acting on key insights into UHNWI behaviors and drivers, you can enhance every facet of the customer experience (CX), boost conversions, and navigate your firm towards increased market share and profitability. Under the guidance of Prof. Dr. Phil Klaus, leading UHNWI researcher, gain exclusive access to strategies proven to streamline your path to customer satisfaction and retention.

Program Outline

Prof. Dr. Phil Klaus, Program Director

Prof. Dr. Phil Klaus is widely considered one of the leading global Customer Experience Strategists and the world-leading UHNWI researcher.
Prof. Klaus is ranked on the Stanford University Annual World’s Top 2% Scientists list in 2019/2020/2021/2022 and 2023. He is the Chairman of the PK Customer Experience Institute, founder of Prof Dr. Phil Klaus & Associates Consulting, Professor of Customer Experience Strategy and Management at the International University of Monaco, and bestselling author of “Measuring Customer Experience”.
His award-winning research is published in a wide range of top-tier academic and managerial journals and numerous books. He is an experienced manager, Non-Executive Director, strategic advisor and management consultant with an active, international portfolio of Blue-Chip clients for whom he advises on customer experience strategy, profit
enhancement, ‘next practice,’ and business development.

Prof. Dr. Phil Klaus LinkedIn

Would you like to ask questions directly to Prof. Dr. Phil Klaus?

Register below for a live discussion with the Program Director, Prof. Dr. Phil Klaus, on 9th April 2024 between 10.45am (CET) and 11.30am (CET), in order to ask any questions related to the program.

Click here to read more about ‘The necessity of time, luxury and experiences’

Got a Question? Get in touch!


Updated 28 March 2024