Being in the heart of the legendary French Riviera gives the International University of Monaco the legitimacy to develop a specialized MSc in Luxury Hospitality and Event Management. This is a chance for international students to explore Monaco as an indulgent destination, but also as a place where they can understand and experience the key aspects of the service industry.
To this end, the MSc in Luxury Hospitality and Event Management students participated in a case study, the most hands-on and realistic simulation to plunge into the world of business.
On May 11th, and as part as the Luxury Communication and Branding course, the MSc in Luxury Hospitality and Events Management presented the results of their analysis about the brand and communication strategies of the Grand Hotel Du Cap Ferrat. The presentation was held in front of Mr. Arribas, Financial Manager and Human Resources Manager of the hotel.
The mission was to find solutions to attract and retain the best employees (knowing the seasonality on the French Riviera) and to rejuvenate the clientele. Through several interviews with employees and guests but also with the use of specific research about the Four Seasons group, the students managed to successfully present their findings. The recommendations and suggestions were mainly for the historical Grand Hotel Du Cap (a Four Seasons Hotel) which remains one of the key establishments on the French Riviera.
The biggest challenge was to gather all the information: employees advantages, development paths, emerging markets, etc. After this challenging task the students had the big chance to visit the hotel (prestigious suites, spa, restaurants and gardens).
We would like to thank for this experience Dr. Beatrice Dogor Di Nuzzo, our professor of Luxury Communication and Branding, and Mrs. Annalisa Tarquini, Director of the MSc in Luxury Management program.
Written by Andreea Dobrea, Master of Science in Luxury Hospitality and Events Management 2017
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