“Communication is at the heart of who we are as human beings”, is one of the quotes that the students of Bachelor of Communication and Entertainment management got to hear by Miss E.NAUI, a communication specialist. The students were delighted to welcome Elizabeth from the Philippines at the IUM on 21st October 2013.
To begin with, she explained what health communication is all about; mentioning that it is a way to inform and influence individuals and community decisions “to enhance the understanding about a current health issue”.
Presentation of various strategies on how a business can convey a health message was very useful for us, the students, as we are currently learning about this topic in Fundamentals of Communication’s class taught by Madame JAUFFRET.
The strategies Elizabeth laid out included entertainment mediums (Universities producing new storylines on television to promote public health information, etc.), where she proposed we participate in. Thereafter, we explored the advantages of media publicity (medical websites, support groups…), where Elizabeth worked herself as a contributory writer for health publications such as “The Health and Style” magazine in the Philippines. She, as a health communication specialist also encouraged us to find a platform for ourselves in order to spread information.
As future professionals, we found it of great help finding out how businesses inform their target audience about health issues in order to encourage their customers to stay informed, and in order to create a good image for their community.
Personally, I thoroughly enjoyed her presentation and from what I know we will apply some of her advice in our potential projects and will welcome Elizabeth at any time in IUM.
Reported by Monika JAGIELLO, Bachelor of Communication and Entertainment management student