Our Bachelor of Business Administration program, Luxury Specialization often attracts Creative and Multi-talented individuals!

A year ago, we met Inès Bensalah (previous article) who participated in the “Gala Niss’Arts Talents“, a caritative event which aims at financing holidays for underprivileged kids, helping disadvantaged elderly people but also promoting young artists in fashion, photography and painting area.

At the time, she told us: “I want to create and to evolve in a world where I can express myself and paint on the walls of my own destiny.
Though my young age, I would also like to prove that we can achieve our dreams if we adopt the right mindset and have enough motivation and love for what we do to succeed. « Let your passion drive you to your profession » could be my mantra. I want to inspire people and prove them that if you have a dream (no matter how old you are), if you give your best and if you are determined, you can succeed. My ambition is to be recognized as a designer and visionary artist in order to impact our generation.” 

Few months later, Inès created Inessa Creations with Anaïs Dianda, both students in the Bachelor of Business Administration (BBA), Luxury specialization at the International University of Monaco (IUM).

Monaco Fashion Week 2019 - bachelor business communication luxury

After an amazing launch, Inessa Creation was selected to open the Monte-Carlo Fashion Week 2019 to present its summer collection « Authentic Chic ». Passionated by new technologies and particularly holograms, Inessa Creation will present a never-seen before in collaboration with holograms LVMH’s show in Monaco with an holographic staged production.  Hugo Micallef, Olympic Monégasque boxer and ambassador of Inessa Creations Monaco, also student in the BBA in luxury at IUM, has done the opening of the fashion week with a unique custom boxing outfit!

Monaco Fashion Week 2019 - bachelor business communication luxuryFew days later, the talented artist Inès will also partner the charity soccer game organized by SAS Prince Albert II’s foundation, by customizing the team captains’ teeshirt and the unique soccer ball. She will also exhibit and sell by auction a unique painting, created especially for the event.

“I’ve always been attracted by the world of fashion but I choose to go to a business school because I wanted to understand the world of business. Not only IUM gives me the necessary theoretical knowledge but also offers me networking opportunities and business insights from professionals often invited during our courses. It helps us a lot to better understand company organization and challenges, customers’needs and issues, and the importance of marketing and communication. All these understandings are a plus for an independent designer who wants to work in the fashion industry”, mentioned Inès.

We wish all the best to Inès, Anais and Hugo!


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Feel free to also contact our Admissions Team at admissions@monaco.edu