Some of the Core Courses offered in the MSc in Luxury Hospitality and Event Management Program

Please note that this list is not exhaustive and subject to change

This MSc in Luxury Hospitality and Event Management course examines the role of food & beverage, front of the house and service-related operations in the hospitality & leisure industries. Current technologies, tools, systems and procedures that are at the forefront of hospitality and tourism operations management are presented. Subject material will place emphasis on the ability to provide a practical understanding and exposure in the design, development, implementation, improvement and management for an actual hospitality enterprise.
This MSc course introduces you to the basic need and value of marketing and sales efforts among hotels, airlines, restaurants, travel agents, and others in the industry. Discussion and study topics include marketing research and analysis, development and implementation of traditional and online marketing plans and strategies, advertising, promotions, public relations, and pricing structures.
The rapid growth of tourism worldwide has created many challenges and opportunities for established and emerging tourism destinations. This MSc in Luxury Hospitality and Event Management course looks at how to conduct a tourism assessment to examine tourism potential, and how to measure the potential costs and benefits of a tourism development program. This master course also reviews how and why tourists make destination choices, and learn how to develop a strategic marketing system that emphasizes a product or destination’s distinctive appeal.
This Master’s degree course will expose you to real world event management situations and gain the knowledge needed to understand the five stages of event management (research, design, planning, coordination, and evaluation), understand how to manage time and human resources effectively, have insight into hiring vendors, caterers, sound and light technicians, entertainment, and other resources, learn how to conduct an event site inspection, be knowledgeable about risk-management procedures and tactics, learn about the requirements for necessary contracts, permits, and licenses, and how to meet these requirements and understand budgeting, pricing, and accounting as they relate to event design.
This MSc in Luxury Hospitality and Event Management course covers core forecasting and budgeting concepts such as costing methods, budget process, capital budgeting, revenue forecasting, cost accounting, budget analysis and the balanced scorecard. This MSc course shows also how specific tools are applied in budgeting and forecasting techniques, such as pivot tables and management of financial databases.

You will make use of case methodology and exercises to create, execute and analyze different types of budgets; perform Cost-Volume-Profit and Break-even analysis, especially applied to the hospitality industry. The material also reviews optimization of financial decision-making through Strategic Planning and the Budgeting Process, Capital Investment Appraisal, Financing and Cost of Capital, Costing Techniques, Corporate Budget Process, Forecasting Methods, and Budget Controls.

This Master’s degree course introduces the varied tools and techniques used in the hospitality industry to develop, implement, improve and monitor Quality Systems and Processes. A special focus will be on topics such as the definition of quality of service, a review of the causes of service quality and what organizations can do to improve quality of service. You will be made aware of the importance of quality management and its main objective to achieve in efficient and effective conditions only products that meet all customer requirements while complying with the society requirements, with applied standards and specifications, to take into consideration all aspects regarding consumer and environment protection.

Professional Immersion

The MSc in Luxury Hospitality and Event Management program ensures a continuous link between the academic curriculum and the Business world by working with major industry players.

We regularly offer to our Master students:

  • Attending professional guest lecturers and series of CEO conferences on campus (Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi, to name a few).
  • Attending the most important luxury-related events (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London, to name a few).
  • Participating in field trips to reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals (L’Oréal, Hotel de Crillion Paris, Louis Vuitton, Valentino, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Azimut Benetti Group, Fendi, Bulgari Hotel, Safilo, Ralph Lauren, Roberto Cavalli, Stefano Ricci,…), having the chance to go straight to the main source of the information.
  • Employer Branding presentations inviting HR managers communicating on their companies’ values and strategies, and interested in recruiting talents.

Alumni Testimonials

My luxury hospitality program at the IUM was not only an academic program, it was an experience needed for me to enter my professional career. An Arabic proverb says “Ask the experienced rather than the learned” and this is what the IUM offers in its programs. The selection of the lecturers is based on the path and experiences they have had, which makes the learning process easier.

Last but not least, the networking skills the IUM allows you to develop in its multi-cultured atmosphere made me excel in my hospitality career.

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