Some of the Core Courses offered in the MSc in Luxury Hospitality and Event Management Program
Please note that this list is not exhaustive and subject to change
This MSc in Luxury Hospitality and Event Management course examines the role of food & beverage, front of the house and service-related operations in the hospitality & leisure industry. Current technologies, tools, systems and procedures that are at the forefront of hospitality operations management are presented. Subject material will place emphasis on the ability to provide a practical understanding and exposure in the design, development, implementation, improvement and management for an actual hospitality enterprise.
This course is designed to provide the students with a general understanding of the dynamics of the lodging industry, and specifically the operations and management of today’s modern hotels.
The course provides insights on how a destination can stay competitive in the luxury market, how to create an image and a reputation of a luxury destination, how to win bids over other high-end destinations.
It provides conceptual and practical tools to position the destination in the high end of the market and to develop luxury touristic products.
On the Hospitality side, the course will also help the students to understand the tourism system as a whole, and how to create successful commercial synergies.
It will provide a clear understanding of how to define successful Hotel Sales and Marketing strategies by identifying the right tools, channels, target clients and markets, and how to operate in the new Travel and Tourism era.
It provides conceptual and practical tools to position the destination in the high end of the market and to develop luxury touristic products.
On the Hospitality side, the course will also help the students to understand the tourism system as a whole, and how to create successful commercial synergies.
It will provide a clear understanding of how to define successful Hotel Sales and Marketing strategies by identifying the right tools, channels, target clients and markets, and how to operate in the new Travel and Tourism era.
The course focuses on the evolution of the tourism industry towards sustainability. Students will analyze the fundamental theories, tools, and practices linked to luxury sustainable tourism development. Students will analyze how luxury companies have to integrate sustainable strategies to reply to a growing consumer trend.
The course will also focus on what coherent sustainable responsible tourism means, and why ethics in tourism is fundamental
The course will also focus on what coherent sustainable responsible tourism means, and why ethics in tourism is fundamental
The course aims to examine and recognize the yachting industry challenges and opportunities. In particular, upon the conclusion of the course, the students shall identify, examine and discuss the yachting industry market sectors (charter, brokerage, and new builds), players, and actors including relevant insight into global industry dynamics, constraints, and key regulatory, legal and customs issues.
This course will expose students to Luxury event management and PR.
Students will gain the knowledge needed to understand the five stages of event management (research, design, planning, coordination, and evaluation) and will learn how to manage time, suppliers, and human resources effectively.
This course will also introduce students to key public relations and advertising skills – from writing press releases and dealing with diverse media and pitching for campaigns – as well as academic approaches to
the subject. Focusing on the roles and trends of PR agencies practices in the luxury and lifestyle sectors for a good pragmatic approach in today’s competitive market place
Students will gain the knowledge needed to understand the five stages of event management (research, design, planning, coordination, and evaluation) and will learn how to manage time, suppliers, and human resources effectively.
This course will also introduce students to key public relations and advertising skills – from writing press releases and dealing with diverse media and pitching for campaigns – as well as academic approaches to
the subject. Focusing on the roles and trends of PR agencies practices in the luxury and lifestyle sectors for a good pragmatic approach in today’s competitive market place
This course is designed to provide students with an understanding of the fundamentals of entrepreneurship and business case creation. The course will assist students in utilizing existing and developing new frameworks for understanding the essential ingredients of business development. The course will help students understand the demands and challenges faced by those seeking to become entrepreneurs.
The course will provide “state-of-the-art” tools to analyze the structure of a business idea. Students will understand how to develop the value proposition of a business idea, through a clear view of the strategies used to compete in global markets.
This course will examine the unique aspects of services management and marketing, with a particular focus on services in the luxury environment. The methodology used will be both theoretical and practical. Underlying the approach of this course is the “service perspective”. According to this perspective, customers are not looking for goods or services, but rather for benefits or solutions to their problems. In other words, to be competitive, firms need to understand their selected customers’ total needs in order to design and deliver the core solution: the pertinent package of goods and services. But beyond that, the solution should also include other relevant billable, and non-billable services, such as invoicing, complaint handling, advice and personal attention, information, and other value-adding components. In this service perspective, the role of service components in building and maintaining customer relationships is fundamental and strategic, and sustainable competitive advantage can only be created by understanding and meeting every element of the individual customer relationship.
This course will examine the unique aspects of services management and marketing, with a particular focus on services and the customer experience in the luxury environment. The methodology used will be both theoretical and practical.
Underlying the approach of this course is the “service perspective”. To be competitive, firms need to understand their selected customers’ total needs to design and deliver the core solution: the pertinent package of goods and services. But beyond that, the solution should also include other relevant billable, and non-billable services. In this service perspective, the role of service components in building and maintaining customer relationships is fundamental and strategic, and sustainable competitive advantage can only be created by understanding and meeting every element of the individual customer relationship over time.
Underlying the approach of this course is the “service perspective”. To be competitive, firms need to understand their selected customers’ total needs to design and deliver the core solution: the pertinent package of goods and services. But beyond that, the solution should also include other relevant billable, and non-billable services. In this service perspective, the role of service components in building and maintaining customer relationships is fundamental and strategic, and sustainable competitive advantage can only be created by understanding and meeting every element of the individual customer relationship over time.
Professional Immersion
The MSc in Luxury Hospitality and Event Management program ensures a continuous link between the academic curriculum and the Business world by working with major industry players.
We regularly offer to our Master students:
- Attending professional guest lecturers and series of CEO conferences on campus (Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi, to name a few).
- Attending the most important luxury-related events (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London, to name a few).
- Participating in field trips to reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals (L’Oréal, Hotel de Crillion Paris, Louis Vuitton, Valentino, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Azimut Benetti Group, Fendi, Bulgari Hotel, Safilo, Ralph Lauren, Roberto Cavalli, Stefano Ricci,…), having the chance to go straight to the main source of the information.
- Employer Branding presentations inviting HR managers communicating on their companies’ values and strategies, and interested in recruiting talents.
Alumni Testimonials
Amjad Odeh, Jordanian,
MSc in Luxury Hospitality and Event Management 2014
Catering Executive, Four Seasons Hotels and Resorts, Amman, Jordan
MSc in Luxury Hospitality and Event Management 2014
Catering Executive, Four Seasons Hotels and Resorts, Amman, Jordan
My luxury hospitality program at the IUM was not only an academic program, it was an experience needed for me to enter my professional career. An Arabic proverb says “Ask the experienced rather than the learned” and this is what the IUM offers in its programs. The selection of the lecturers is based on the path and experiences they have had, which makes the learning process easier.
Last but not least, the networking skills the IUM allows you to develop in its multi-cultured atmosphere made me excel in my hospitality career.
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