Acquire the specific skills to succeed in Fashion and Accessories Management
The Specialization in Fashion and Accessories Management is a unique program designed to meet the specific needs of major luxury retail players. It is the ideal course for students interested in acquiring managerial skills to build an international career.
AT A GLANCE:
A pioneer program created thought to answer the specific needs of Fashion and Accessories companies.
Lasting partnerships with major international players supporting the program with lectures, conferences, and career opportunities.
Personal development and managerial courses to develop your leadership skills
E-MOVIE LEARNING: an innovative learning experience based on a web series of eleven episodes, combining fiction and pedagogy, available exclusively online for INSEEC Group’s schools
Luxury retail has become a highly competitive business.
Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone. Luxury retailing has been evolving dramatically during these past few years: a wide range of formats and concepts have emerged, posing new challenges to managers.
Luxury players are constantly striving to innovate, create new emotions, and design new products and distribution strategies. Today, retail has become a key battleground in the crucial quest to find and keep the best customers.
An international mindset
A specific interest for entering in the luxury Fashion & Accessories, Watches & Jewelry, and Cars sectors.
A specific interest in international marketing positions
Ambition; you are a sales oriented student willing to develop an international career in luxury distribution
To acquire unique specialization designed to meet the specific needs of the major brands in luxury Fashion & Accessories, Watches & Jewelry, and Cars sectors
To understand the implementation of marketing plans and international distribution strategies, analyzing the managerial fundamentals for luxury managers: Merchandising and Buying, Business management, Marketing and Communication, Distribution and Customer service management.
To gain both the theoretical and practical knowledge necessary to develop the skills that can lead you to careers in: Luxury Distribution, Merchandising, Product Development and Retail Buying, International Marketing
But the luxury retail environment is much more than a store:
1– IT IS A CENTER OF PROFIT AND LOSS, IN WHICH INTERNATIONAL DISTRIBUTION STRATEGIES ARE APPLIED TO ANTICIPATE THE CUSTOMER NEEDS IN TERM OF PRODUCTS AND SERVICES;
2– IT IS EXPECTED TO PROVIDE A UNIQUE AMBIANCE AND ATMOSPHERE, REFLECTING AND REINFORCING THE VALUES OF THE BRAND;
3– IT SHOULD OFFER AN EXCEPTIONAL AND UNPARALLELED SHOPPING EXPERIENCE IN WHICH CONSUMERS DEVELOP LONG-LASTING AND EMOTIONAL TIES WITH THE BRAND;
4– AND, IN ORDER TO ACCOMPLISH THIS, IT SHOULD BE MANAGED BY A TEAM OF HIGHLY TRAINED PROFESSIONALS, WHO UNDERSTANDS THE OPERATIONAL AND MANAGERIAL FACETS OF THEIR JOB, THE SENSORIAL AND EMOTIONAL DIMENSIONS OF THE LUXURY BRAND, AS WELL AS THE EVER-EVOLVING CUSTOMER DEMANDS AND EXPECTATIONS.