Acquire the specific skills for a successful career in Fashion and Accessories Management
Fashion and Accessories Management specialization is a unique program designed to meet the specific needs of a major luxury retail player. It is the ideal course for students interested in acquiring managerial skills to build an international career.
A pioneer program created to answer the specific needs of Fashion and Accessories companies.
Lasting partnerships. Major international players supporting the program: conferences, lectures, and career opportunities.
Personal development and managerial courses to expand your leadership skills.
Luxury retail industry has become a highly competitive business.
Luxury fashion and accessories represent 50% of the personal luxury goods bought today. From creation to distribution, from the development of products to the increasing relevance of customer experience, students will analyze the trends and apply the acquired knowledge with the support of an international faculty body, and guided by the passion and the hands-on experience of professionals coming from the industry.
Luxury players are constantly striving,innovating, creating new emotions, designing new products and developing distribution strategy. Today, retail is the key battleground in the crucial quest to find and keep the best customers.
Specific interest in the Luxury Fashion & Accessories, Watches & Jewelry and Cars sectors.
Specific interest in international marketing positions.
Ambition; you are sales oriented student willing to develop an international career in luxury distribution.
To acquire the expertise in the major brands in Luxury Fashion & Accessories, Watches & Jewelry and Cars sectors.
To understand the implementation of marketing plans and international distribution strategies, analyzing the managerial fundamentals for luxury managers: Merchandising and Buying, Business management, Marketing and Communication, Distribution and Customer service management.
To gain both the theoretical and practical knowledge necessary to develop the skills that can lead you to careers in: Luxury Distribution, Merchandising, Product Development and Retail Buying, International Marketing
But the luxury retail environment is much more than a store:
1– IT IS A CENTER OF PROFIT AND LOSS, IN WHICH INTERNATIONAL DISTRIBUTION STRATEGIES ARE APPLIED TO ANTICIPATE THE CUSTOMER NEEDS IN TERM OF PRODUCTS AND SERVICES;
2– IT IS EXPECTED TO PROVIDE A UNIQUE AMBIANCE AND ATMOSPHERE, REFLECTING AND REINFORCING THE VALUES OF THE BRAND;
3– IT SHOULD OFFER AN EXCEPTIONAL AND UNPARALLELED SHOPPING EXPERIENCE IN WHICH CONSUMERS DEVELOP LONG-LASTING AND EMOTIONAL TIES WITH THE BRAND;
4– AND, IN ORDER TO ACCOMPLISH THIS, IT SHOULD BE MANAGED BY A TEAM OF HIGHLY TRAINED PROFESSIONALS, WHO UNDERSTANDS THE OPERATIONAL AND MANAGERIAL FACETS OF THEIR JOB, THE SENSORIAL AND EMOTIONAL DIMENSIONS OF THE LUXURY BRAND, AS WELL AS THE EVER-EVOLVING CUSTOMER DEMANDS AND EXPECTATIONS.