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Place Branding : a trendy marketing subject for IUM Summer School students
Place Branding : a trendy marketing subject for IUM Summer School students
As part of the International University of Monaco Summer School courses and invited by MN. Jauffret-Cervetti,  Huguette Marsicano, Marketing Strategy Consultant and Head of Ladies & The City, a consulting firm specializing in marketing to women, introduced the concept of "Place Branding", a discipline that has grown exponentially in recent years. As part of one of the core courses the external professional gave an insight to “Place Branding” in order to extend the students knowledge about marketing. While the mobility of people, capital and ideas grows, the brand of a place increasingly determines where those people, capital and ideas flow. More and more cities, destinations and communities are realizing that they need to take a strategic (versus organic) approach to developing a strong and coherent brand in order to compete on the international stage. Although using the same basic branding concepts that apply to the corporate world, "Place Branding", rooted in the "Made In" concept, presents some unique aspects. The course covered the fundamentals, characteristics, challenges and importance of implementation and control of a "Place Branding" strategy. Practical exercises helped students to understand all aspects and difficulties involved when it comes to design and implementation of a brand for a country, city or destination. Students also had the opportunity to perform a ranking exercise for several countries, according to the criteria used by FutureBrand, an organization that annually publishes the "Country Brand Index" report. Finally, the students were led to question the criteria used for ranking countries. On this occasion Mrs. Marsicano introduced the "What's the Economy for, anyway" movement orchestrated by the "Forum on Social Wealth" to reconsider the criteria generally used to assess the wealth of a country.
Insights on IUM's MSc in International Management
Insights on IUM's MSc in International Management
The IUM Master of Science in International Management lasts 16 months with classes from September through June followed by an extended internship. The program’s name has been changed from Master in International Business and Global Affairs to Master of Science in International Management. The MSc in International Management prepares graduates for careers in both domestic and international business as well as in international institutions such as global nonprofit organizations, governmental agencies, nongovernmental organizations and foreign affairs agencies. This program is interdisciplinary and attracts students with very different backgrounds: business, political science, history, economics, etc. which turns the classroom into a very enriching place. See what our current students have to say about the Program... *** My experience at IUM was rewarding. Thanks to a teaching based on theory, pragmatic case studies and applied group projects, the Master in International Business and Global Affairs enabled me to understand the challenges linked to globalization and to the growing complexity of the international business environment. With a focus on the international geopolitical context, the global political economy, corporate social responsibility and sustainability, this program enabled me to acquire the competencies needed to adapt to global policy changes and foreign cultures and to be ready to work in an international setting in the world of business or diplomacy. With my fellow students we organized and participated in a Model United Nations, which is a simulated session of a United Nations General Assembly in which each participant represents a country, and takes on a role of a diplomat proposing solutions on a specific world issue; hence I got the opportunity to meet with the Head of Communication to the United Nations for France and Monaco, with whom I stayed in contact. Later that year, I went to a trip to Brussels organized by our Master class during which I met again with the Head of Communication to the United Nations who gave a presentation on the organization and the work undertaken by the team. I took the opportunity to hand in my CV, and received the week after an invitation for an interview for an internship, which eventually lead to a positive answer.  I am now going to do a six-months internship at the United Nations office in Brussels in charge of the communication for France and Monaco. Nicolas Bouzanne, French, MSc in International Management (Global Affairs)   I joined the MIBTrade program to broaden my understanding of how trade is done internationally. The program offered me the opportunity to understand these concepts from people who are experts in this area. The great part about being a student at IUM is the cultural diversity. Students shared their own opinions and views related to each subject based on their personal experience and background. Currently, I'm doing a market research for a company in Monaco, selling helicopters on the international market. Adrian Cezar Mihailescu, Romanian, MSc in International Management (Business Trade)   My experience at IUM was the perfect transition for me from the legal field into the business field. I was delighted to have had the perfect orientation into the business world, as the program was embedded in themes of ethics and sustainable development. Right now, I am back to the legal field, working in a law firm but i feel enriched as i am now able to recognise that a law firm must be run as a business. I have personally decided to embark on  Corporate social responsibility and sustainability drive for my firm and my interest in this area was without a doubt sparked by my undertaking of the Masters in International Business and global affairs program at IUM. I am extremely grateful for the training I have received and look forward incorporating the skills I have gained into other projects and fields. Folakemi Alli-Balogun, Nigerian, MSc in International Management (Global Affairs) *** If you would like more information about this program, please look on our website: www.monaco.edu Feel free to also contact directly the Admissions Team at admissions@monaco.edu  
Why apply for the IUM MSc in Finance?
Why apply for the IUM MSc in Finance?
The International University of Monaco proposes a Master of Science in Finance that combines core graduate courses in finance with specializations in two areas: Hedge Funds & Private Equity or Private Banking & Wealth Management. The curriculum combines applied knowledge with a broad business education. Our courses focus on the real-world environment, and provide graduates with practical skills highly sought after by employers. At the same time, students acquire fundamental training in management practices and obtain a global critical vision of the financial industry. We teach our students how to handle the high-level responsibilities and challenges of the financial world. This intensive training in business and finance prepares students for a successful career in the fast-paced, dynamic financial sector and gives them a competitive edge on the job market. The IUM Master of Science in Finance lasts 16 months with classes from September through June followed by an extended internship. *** "Choosing a Masters Program is primarily choosing a profession and make a career choice. Enrolling in a program such as the Master of Science in International Private Banking & Wealth Management, represented the opportunity for me to gain and develop my basic knowledge in this field, but also the opportunity to exchange with students sharing the same interest. From varied backgrounds and different cultures, exchanges with students of this program were rewarding both academically and in human terms. The many interactions with IUM’s network in the financial world as well as the expertise and experience of professors and lecturers helped me develop personally and professionally. My experience at the IUM, brought me all the skills required to start a career in Private Banking in the best conditions." Gary, French, current student in the MSc in Finance Specialization Private Banking and International Wealth Management ***  “My experience in IUM was to say the least, remarkable. Enrolled under the MFIN Hedge Funds path I was able to develop and enhance my academic knowledge in financial markets and actively manage trading portfolios that included equities, fixed-income, and derivative instruments. The courses were challenging and the learning curve steep and rigorous. Furthermore, I was impressed by the scale and pace of the courses and very pleased with my academic development. More importantly, I was given the opportunity to meet extraordinary people, brilliant teachers, and experience first hand one of the most fascinating and unique cities in the world. Here I made lifelong friendships and had the chance to meet exceptional business contacts. It is for that reason that I can state with confidence that this experience is truly once in a lifetime.” Konstantinos, Greek/Norwegian, current student in the MSc in Finance Specialization Hedge Funds and Private Equity ***  "My year spent studying Finance at the International University of Monaco was a great experience. One aspect I particularly enjoyed about the program was the small class sizes. In some cases-- for our more quantitative classes -- we were only six students! This format helped teachers to connect and understand students’ individual needs. We could practically say that each student was receiving a “customized” class tailored to his/her strengths and weaknesses. We could move quickly over some subject that we all understood and slow down over more intricate ones. This setup also creates many opportunities from which we benefit. I was constantly looking to further my interest in financial markets and as a result of inquiring around I was able to help co-author a page on the effects of corporate social responsibility on stock returns. But if I had to pick the best part of IUM, hands down it is the people you meet. One would be hard-pressed to assemble a more eclectic group with such diverse backgrounds. I am amazed every time I stop and think of all the different nationalities that are in the class with me; Russian, Indian, Ukrainian, Canadian, French, American, Serbian … and now we are all like one big family. I think that is the greatness strength of IUM." Adam, Canadian/Swiss, current student in the MSc in Finance Specialization Financial Engineering and Quantitative Trading *** If you would like more information about this program, please look on our website: www.monaco.edu Feel free to also contact directly the Admissions Team at admissions@monaco.edu  
IUM Professor Cervellon took part in a global expert panel on Sustainable Fashion
IUM Professor Cervellon took part in a global expert panel on Sustainable Fashion
On May 6th-8th 2013, Dr Marie-Cécile Cervellon  took part in a global expert panel on Sustainable Fashion organized by market insight company GfK (Growth from Knowledge). Thirty experts of 17 nationalities from industry, design schools, universities, NGOs etc.) participated through a closed online forum. Participants shared concrete ideas for the future development of sustainable fashion, whether it concerns new materials, new partnerships, new consumption patterns, or new policy options. Participants were reimbursed by way of donations being made to the Red Cross in their name. A summary report of the main findings will be presented at the Copenhaguen Business School International Researcher Workshop on Sustainable Fashion on 30 May 2013.


High Quality Business Education in Monaco, Paris and London

The International University of Monaco (IUM) is located in the Principality of Monaco, Monte-Carlo on the French Riviera. IUM offers undergraduate, graduate and postgraduate degrees in business specialized in Finance, Luxury, Marketing, Sports Management and International Business. All our business programs are taught in English.

Partner of the INSEEC Group, IUM also proposes business courses in Paris and London.


IUM represents a unique multicultural community of students representing 50 nationalities, thus creating a unique environment for versatile business education. Located in Monaco, one of the world's leading business centers, IUM provides students with unique networking opportunities.

In many ways, the International University of Monaco resembles its home country: both IUM and Monaco are microcosms of international business world;
both are close-knit communities; both are exceptionally successful due to their tiny size and concentration of talents. IUM boasts its cutting-edge approach to business training that combines theoretical studies of fundamental business concepts, global vision of particular fields and applied skills in specific areas.

Find out more about our business programs:


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Groupe INSEEC
The International University of Monaco offers Bachelor, Master et MBA Programs in Finance, Luxury & International Business.

Find out more about schools and programs of the INSEEC Group : INSEEC Business School - INSEEC Masters of Science & MBA - ECE École de Commerce Européenne
Paris Business College, INSEEC Bachelor - Sup Career - Sup de Pub Advertising & Communication School - ESMI Ecole Supérieure des Métiers de l'Image
Bordeaux International Wine Institute (BIWI) - Sup Santé - Sup Social - Prépa Atout SUP - Concours PASS - International University of Monaco - INSEEC Executive, formation continue

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