July 2026
Luxury Destination Marketing: Insights from Monaco’s Tourism Leaders
The IUM Summer School students of the Luxury Business & Communication track had the privilege of attending a guest lecture by Guy Antognelli, Tourism Director of the Monaco Government, and Amélia Pellero, Head of Marketing at Visit Monaco.
Lire la suiteJuly 2026
IUM Summer School x The Dolder Grand Hotel
Our Summer school students enrolled in the Luxury Management track, had the chance to participate and meet the lecture delivered by Joachim Schweier, Head of Marketing & Communications at The Dolder Grand Hotel in Zurich, one of Switzerland’s most prestigious hospitality institutions.
Lire la suiteJuly 2026
MONACO INSIDERS: IUM Students for TV Monaco
A university applied project at the International University of Monaco has evolved into a real-world production in the entertainment industry. TV Monaco has officially commissioned MONACO INSIDERS, an innovative interview format developed by a team of IUM students.
Lire la suiteJune 2026
Shaping Luxury Futures Competition
On May 27th, the International University of Monaco (IUM) transformed into a dynamic hub of innovation as seven student teams stepped into the role of agile brand agencies. Introduced by Professor Kasha Minor and Dr. Annalisa Tarquini-Poli, Program Director, alongside the initiative’s coordinator Valentina Cangiano, the seminar’s grand finale challenged students to develop and pitch real-world luxury strategies.
Lire la suiteJuly 2021
Summer University: 100% Worth It!
This year’s Summer University took place from July 5 to July 17 on IUM’s premises. The Summer University “Luxury Business and Communication in Monaco” is for university students willing to live an unforgettable summer in Monaco, improving their professional skills and global network. Fifteen students from eleven different nationalities came to learn, to network but also to…
Lire la suiteJuly 2021
English Immersion Program
Take your English to the next level! The English Immersion Program is for college and university students willing to broaden their international perspective by combining challenging academics with a rich array of extra-curricular programming. They improved their English and learned how to express themselves spontaneously through fun and practical English lessons. As Prof. Savage said: “For the second year running, it has been a…
Lire la suiteMay 2021
Communication Science in the Bachelor program
IUM’s students recently met Laurence Jenk (Jenkell), the creator of the « Bonbon,» the famous candy-shape sculpture. “Making communication science accessible through art and semiotics (study of signs) is really important, said Dr. Jauffret. In the Bachelor program (Marketing Communication Specialization), I integrate this science in the Advertising course but also in the Internal and External…
Lire la suiteMarch 2021
Experiencing communication!
Last week, Dr. Jauffret invited the start-up Carboncoin in her class, “Internal & External Communication.” Providing hands-on experience to our students has always been a priority at IUM. As Dr. Jauffret said, “this invitation fulfills different goals: Make students discover the professional world and the entrepreneurial hub in particular; Train students to interview by applying tips and technics seen in…
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