April 2026
Mastering the Game: IUM Students in London
At the International University of Monaco (IUM), we believe that the sports industry cannot be fully understood through textbooks alone. It must be felt, observed, and experienced in the field. This philosophy of experiential learning was put into high gear last week as our Sports Business Management (SBM) students embarked on an intensive study trip to London, one of the world’s most influential sports capitals.
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