April 2026
Mastering the Game: IUM Students in London
At the International University of Monaco (IUM), we believe that the sports industry cannot be fully understood through textbooks alone. It must be felt, observed, and experienced in the field. This philosophy of experiential learning was put into high gear last week as our Sports Business Management (SBM) students embarked on an intensive study trip to London, one of the world’s most influential sports capitals.
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April 2026
Behind the Scenes of Sports Management
As part of its Career Week, the International University of Monaco welcomed Elena Milovanovic Avramovic, Founder of The Agency, alongside Nastasia Dormeuil and Laura Pochylski from All Time.
Bringing together expertise in both athlete representation and day-to-day management, the session offered students a comprehensive perspective on the realities of working in the sports industry.
Far from the glamour often associated with professional sport, their insights revealed a demanding profession built on trust, adaptability, and constant availability—where managing an athlete means navigating both performance and personal dimensions.
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