Our latest "Sports" stories

From June 29 to July 10, the IUM Summer School 2026 welcomed students from around the world for two weeks of intensive courses, inspiring lectures, practical projects, and professional networking opportunities.

Recently, students of the Summer School’s Sports Business Management track attended an interesting guest lecture during Professor Frederique Reynertz’s class.

Jordan Mercien, graduate of the MSc in Sport Business Management of IUM and speaker at the IUM summer school, shared his unique and inspiring career path, marked by a passion for sport and expertise in event management.

A university applied project at the International University of Monaco has evolved into a real-world production in the entertainment industry. TV Monaco has officially commissioned MONACO INSIDERS, an innovative interview format developed by a team of IUM students.

At the Heart of Monaco’s Motorsport Ecosystem:

The Principality of Monaco is universally recognized as the undisputed capital of motorsport. But for students enrolled in the MSc in Sports Business Management at the International University of Monaco, this prestigious ecosystem is far more than a glamorous backdrop, it is a dynamic, open-air classroom.

From the prestigious sports events of Monaco to the dynamic business landscape of Sydney, Australia, Zoé Gibson’s professional journey highlights the impact of adaptability and a proactive mindset.

At the International University of Monaco (IUM), we believe that the sports industry cannot be fully understood through textbooks alone. It must be felt, observed, and experienced in the field. This philosophy of experiential learning was put into high gear last week as our Sports Business Management (SBM) students embarked on an intensive study trip to London, one of the world’s most influential sports capitals.

What does it really take to build a career in professional football, beyond the pitch?

For Vittorio Svaldo Lanero, student in the MSc in Sports Business Management at the International University of Monaco, the answer became clear through a hands-on experience inside one of Italy’s most historic clubs.

As part of its Career Week, the International University of Monaco welcomed Elena Milovanovic Avramovic, Founder of The Agency, alongside Nastasia Dormeuil and Laura Pochylski from All Time.

MSc in Sports Business Management students have qualified for the Finals of the International Olympic Case Study Competition 2025–2026.

MSc in Sports Business Management- A pool of Opportunities in Sports media

MSc in Sports Business Management- A pool of Opportunities in Sports media

“I would like to work in the sports industry, and I believe IUM has perfectly positioned me to make my dreams come true.” Lucia Villanueva, a current bachelor’s student

From February 25th to March 1st, MSc in Sports Business Management students went to Switzerland.

We recently met with Ali Irfan, an MSc in Sports Business Management student from Pakistan/Canada. 

We recently met with Perrine Rident, MSc in Sports Business Management alumna 2018.

She’s currently working as Event Coordinator at Paris 2024 Olympic Committee.

Before, she worked as Events Organiser at LONGINES GLOBAL CHAMPIONS TOUR for four years.

Bridging the gap between ‘traditional’ teaching methodologies and the application of industry knowledge in the classroom not only enhances the curriculum but can help students understand the link between theory and practice and better prepare them for the future.

Marina Leal, Brasilian, studies Bachelor’s program at IUM. She has chosen the Sports Business Management specialization for her 3rd year. She did her internship as Media Planning Activation at Adidas for six months.