My Internship at Adidas

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Marina Leal, Brasilian, studies Bachelor’s program at IUM. She has chosen the Sports Business Management specialization for her 3rd year. She did her internship as Media Planning Activation at Adidas for six months.

What are you doing with Adidas Group? 

During my internship, I was a media planning activation intern for Adidas’ most extensive account, Zalando. After six months of training, they hire me, and I’m currently working as an assistant brand activation manager.

What have you learned during your internship?

During my internship, I learned a lot about advertising, paid social media, marketing agencies, management of different stakeholders, and brand campaigns. However, I think the most valuable aspect of this period was learning what I like and don’t like and discovering what I believe I can be the best at. 

What are the main benefits of doing an internship? 

The networking opportunities and the hands-on experience you gain are the main benefits of doing an internship. Seeing what we have learned in class in real life is rewarding. Big companies like Adidas have many employees with many different backgrounds and connections. The best way to reach out is by being an intern in their company and meeting them for a coffee chat. It is also a huge advantage when considering staying at the company after it. Twelve out of twenty interns at Adidas headquarters got hired after the internship; everything is more accessible when you are an internal employee.

Any tips for students who are looking for an internship?

I would say to constantly look for it and tailor your resume each time you apply. It doesn’t hurt to use it for many different positions, you should always have a plan B, C, and D. I paid LinkedIn Premium and set up alerts for all the companies I was interested in. I applied for more than 20 internship postings and only succeeded in receiving a yes from Adidas. You will usually receive a big no, but it just takes one yes to start your career. That was not my first option, but I don’t think I would have had a better outcome elsewhere.

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Updated 5 October 2022