Our latest "Marketing" stories

On May 27th, the International University of Monaco (IUM) transformed into a dynamic hub of innovation as seven student teams stepped into the role of agile brand agencies. Introduced by Professor Kasha Minor and Dr. Annalisa Tarquini-Poli, Program Director, alongside the initiative’s coordinator Valentina Cangiano, the seminar’s grand finale challenged students to develop and pitch real-world luxury strategies.

Last week, Dr. Jauffret invited the start-up Carboncoin in her class, “Internal & External Communication.” Providing hands-on experience to our students has always been a priority at IUM. As Dr. Jauffret said, “this invitation fulfills different goals: Make students discover the professional world and the entrepreneurial hub in particular; Train students to interview by applying tips and technics seen in…

Prepare Your Future! March 9th Instalive: Q&A between a student and his professor. March 10th 2 pm. Presentazione del programma Bachelor 6 pm. Webinar in Italiano sull’MBA 6.30 pm. Presentazione Online del Master of Luxury Management March 11th 6 pm. Webinar in Italiano sul Master in International Management 6.30 pm. Webinar in Italiano sul Master in Finance 6.45 pm. Webinar in…

We recently met with Benny Dihl, a bright German MSc in Marketing Alumnus 2014. What have you done since you graduated from IUM? After graduation, I started an exciting chapter at Daimler AG in Germany, as one of the Assistants of Mr. Ola Källenius (CEO, Daimler AG). Back then, he has been a member of the…

Differently, but by no means worse! During the orientation week, IUM welcomed 2/3 of its new students on campus and 1/3 online. The ones on campus had the opportunity to meet in person with their program directors and their peers. To avoid contacts, videos were made to present key staff members and services to the new…