She founded her Private Aviation Brokerage

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Meet with Noémie Goris, MSc in Luxury Management 2020.

After graduating from her MSc in Luxury Management program, Noémie has started her career in the Yachting industry, working for a leading shipyard in Germany. A couple of months later, she moved on to the private jet industry, first working as a broker and an airline. Now she owns, BehneAero, a Private Aviation Brokerage in Monaco.

Your professional biggest challenges working in such a demanding industry?

The clients. My clients are UHNWIs, coming from different countries and backgrounds. Dealing with such clients is relatively challenging, as they know exactly what they want. In the end, my goal is to make them want a product (or service) that they don’t necessarily need.

How did Monaco influence your career in the Luxury Industry?

The network I have made in Monaco is priceless. Thanks to it, I managed to start my career in this industry, and I met the right people to invest in my company. Of course, I have met interesting clients as well during my time in Monaco.

In your opinion, what are the key takeaways from the MSc in Luxury Management program you graduated from?

The vast network of industry professionals – The luxury industry experience of the professors, which made me understand the industry and its clientele better – The courses in general: understanding the clients, the challenges, and how to deal with them.

What mindset is needed to succeed in this program?

Motivation. It would help if you were very motivated to succeed. You need to understand your customers and accept that they can be very challenging to deal with. In the end, we are the providers of these luxury services, not the clients!

How did this experience change you personally?

I have grown up a lot. I’ve become the woman I am today, and thanks to this program, I managed to be a business owner too.

Your future goals?

Make BehneAero a success, with multiple offices worldwide.

Any advice for future IUM students?

Network to get work! Apart from the program, you have the opportunity to meet fascinating people and clients. You never know which opportunities these meetings could bring you in the future.

If you would like more information about our MSc in Luxury Management Programplease look at our website.

Feel free to also contact the Admissions Team directly at

Updated 29 September 2021