The Mark Challenge 2024

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On May 14, 2024, the prestigious Monaco Yacht Club hosted the 11th edition of the Mark Challenge, the business plan competition powered by IUM.

As every year, 7 jury members selected the three nominees in each of the two categories.

This year, the Special Award in Women Entrepreneurship was introduced and sponsored by A4W (Angels4Women), which rewards the best projects composed entirely or mainly by women.


The Jury of the Grand Finale chose as the winners of the 11th edition the following projects:

  • Category 1: MISCHA from EU Business School

MISCHA is a luxury skincare brand catering exclusively to infants, toddlers, and children aged 0-12 years. Grounded in the philosophy that care is the ultimate expression of love, they are dedicated to safeguarding your child’s health and well-being. Our products harness the ancient wisdom of Ayurveda to deliver potent yet gentle formulations, ensuring every touch on your baby’s skin is infused with love and purity.

  • Category 2: Resonance Waves from the University of Basilicata and Universita’ degli studi di Bergamo.

Resonance Waves is a value investment solution based on a premium product-service system: the Blue Piano production and rental. We create environmental, social, artistic, and financial value concentrated in a unique artwork of musical craftsmanship, a remanufactured high-end acoustic grand piano featuring exclusively designed aesthetics and upgraded functionality.

We are also pleased to announce the Special Awards nominees, winners, and prizes in Fashion & accessories, Yachting, and Women’s Entrepreneurship.

Special Award in Fashion & Accessories

The Winner of the Special Award in Fashion & Accessories 2024 was team ZipEco from Burgundy School of Business, which was awarded by our sponsor, White Castel Partners.

Special Award in Yachting

The Winner of the Special Award in Yachting 2024 was team MarineCharge from Poli.Design/Politecnico di Milano and is awarded by our sponsor, YPY (Young Professionals in Yachting).

Special Award in Women Entrepreneurship

The Winner of the Special Award in Women Entrepreneurship 2024 was team Luxventures from POLIMODA, which was awarded by our sponsor, Angels4Women.


The ultimate jury was composed of seven members representing sectors of luxury and selected the winners of the 11th edition.

  • Federica BERETTA, Director od Hauser&Wirth
  • Federica BRUNO, Managing Director of 3DCOMM
  • Elena Paola LANATI, CEO of Indicon Societa’ benefit & VP of Italian Angels for Biotech
  • Fabrice MARQUET, Founder and Managing Partner of Monaco Foundry
  • Giorgio MOTTA, General Manager of the Mall Luxury Outlets
  • Rumble ROMAGNOLI, CEO of Relevance
  • Jonathan SITZIA, CEO of Cavalleria Toscana

The Mark Challenge is thankful for all the support demonstrated because this successful event wouldn’t be possible without our sponsors, partners, returning schools, and international supporters, some of whom have been with us from the beginning and others who have joined us gradually or are newcomers.

Updated 17 May 2024