Assistant Professor
Department of Marketing & Communication
Contact
bbuljatraymond@ium.monaco.edu
Research interests
Barbara Buljat Raymond is an Assistant Professor of Marketing at the International University of Monaco. Her research lies at the intersection of consumer behavior, digital technology, and sustainability. She is particularly interested in how new media and digital communication tools can influence attitudes and behaviors, and make communication of environmental and social challenges more engaging and persuasive. She also has industry experience in digital marketing, supporting businesses and associations in developing their authentic branding and online presence.
Main Publication:
Buljat Raymond, B., Festré, A., & Arena, L. (2025). “Digitally-enabled experiential learning: marine pollution through the lenses of augmented reality”. Environmental Education Research, 1–19. https://doi.org/10.1080/13504622.2025.2544799
Attanasi, G., Buljat Raymond, B. Festré, A., Guido, A. (2025) “Raising environmental awareness with augmented reality”. Ecological Economics, Volume 233, 2025, 108563, ISSN 0921-8009, https://doi.org/10.1016/j.ecolecon.2025.108563.
Arena L., Ballatore M., Buljat Raymond B., Festré A., (2025). “Quel(s) rôle(s) des technologies émergentes dans les transformations pro-environnementales des comportements ? Nouveaux enjeux associés à la Blockchain et à la réalité augmentee” in Biot-Paquerot G., Clauzel A., Richet C. (Eds)., Vers un management durable des systèmes d’information ? Éditions Management & Data Science.
Buljat, B. (2022) “Environmental policy and immersive technologies”. Journal of Behavioral Economics for Policy, Vol. 6, Special Issue 1, 41-47, 2022
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