Postdoctoral Researcher
Associate Deputy Program Director, MSc in Luxury Management
Department of Marketing & Communication
Contact
gbaldi@ium.monaco.edu
Research interests
Giovanni Baldi holds a Ph.D. in Tourism Marketing from the University of Salerno (Italy). He has professional experience as a marketing manager in a Swiss IT company, digital marketing consultant, hospitality entrepreneur, and member of a municipal tourism committee in Italy. His current research focuses on tourism marketing, customer engagement, and fandom communities.
Main Publications:
- Baldi, G., Hollebeek, L. D., Vesci, M., Botti, A., & Jansson, J. (2025). The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii. Current Issues in Tourism, 1-22. (Q1, ABS: 2).
- Botti, A., & Baldi, G. (2025). Business model innovation and Industry 5.0: A possible integration in GLAM institutions. European Journal of Innovation Management, 28(1), 27-49. (Q1, ABS: 1).