Associate Deputy Program Director, MSc in Luxury Management
( Postdoctoral Researcher )
Department of Marketing & Communication
Contact
gbaldi@ium.monaco.edu
Research interests
Dr. Giovanni Baldi holds a Ph.D. in Tourism Marketing from the University of Salerno, Italy. He is a scholar of consumer culture, with research interests spanning tourism destinations, destination marketing, and consumer–brand relationships.
His research was the first to conceptualize “destination fandom”, referring to the phenomenon of being a fan of a tourism destination.
Before pursuing an academic career, he worked as a marketing manager for a Swiss IT company and as a digital marketing consultant. He also has experience as a hospitality entrepreneur and as a member of a municipal tourism committee in Italy.
Main Publications:
- Baldi, G., Biscaia, R., & Botti, A. (2026). Being a ‘fan’ of a destination: conceptualising ‘destination fandom’ in tourism. Current Issues in Tourism, 1-20.
- Baldi, G., Hollebeek, L. D., Vesci, M., Botti, A., & Jansson, J. (2025). The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii. Current Issues in Tourism, 1-22.
- Botti, A., & Baldi, G. (2025). Business model innovation and Industry 5.0: A possible integration in GLAM institutions. European Journal of Innovation Management, 28(1), 27-49.
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