Associate Deputy Program Director, MSc in Luxury Management
( Postdoctoral Researcher )
Department of Marketing & Communication
Contact
gbaldi@ium.monaco.edu
Research interests
Giovanni Baldi holds a Ph.D. in Tourism Marketing from the University of Salerno (Italy). He has professional experience as a marketing manager in a Swiss IT company, digital marketing consultant, hospitality entrepreneur, and member of a municipal tourism committee in Italy. His current research focuses on tourism marketing, customer engagement, and fandom communities.
Main Publications:
- BALDI, G., L. D. HOLLEBEEK, M. VESCI, A. BOTTI, J. JANSSON, “The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii”, Current Issues in Tourism, 2025, pp. 1-22 (FNEGE:3, ABS:2, ABDC:A, SJR:Q1)
- BOTTI, A., G. BALDI, “Business model innovation and Industry 5.0: a possible integration in GLAM institutions”, European Journal of Innovation Management, 2025, vol. 28, no. 1, pp. 27-49 (FNEGE:4, ABS:1, ABDC:C, CNRS:4)
- ZHANG, Y., S. LIU, G. BALDI, “Place branding as rural development policy in China: the case of Guangshan county”, Digital Policy, Regulation and Governance, 2024, vol. 26, no. 4, pp. 420-434 (ABDC:B)
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