MSc in Marketing Alumnus Testimonial

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We recently met with Benny Dihl, a bright German MSc in Marketing Alumnus 2014.

What have you done since you graduated from IUM?

After graduation, I started an exciting chapter at Daimler AG in Germany, as one of the Assistants of Mr. Ola Källenius (CEO, Daimler AG). Back then, he has been a member of the executive board of Mercedes-Benz Cars and was responsible for the marketing & sales division. During that time, I was involved in so many new marketing & sales related topics, and could apply my knowledge, gained at IUM.

One year later, I was offered a position within the Consulting-Industry in Switzerland, where a small team around me set up the Swiss subsidiary of ALTEN Technology. The Consulting Business was truly new to me, and from the beginning, I was integrated into the important business areas and had to take on great responsibility right away. We developed the company’s reputation in a new market, opened large-scale customers, and achieved significant growth.

In 2017, I decided to change direction and wanted to combine my marketing and sales background within the online world. At Classic Driver AG in Zurich and London, one of the leading online market & magazine for classic cars and a sophisticated lifestyle, I was offered the position of Head of Partnerships. Being in touch with well-known brands all over the world was something I really enjoyed. We were specialized in online advertising, high-impact digital media strategy, content creation, authentic storytelling, and worked with brands like TAGHeuer, IWC Schaffhausen, Porsche, BMW, Hackett London, Jaeger-LeCoultre, to name a few.

Corona’s year did not stop me from moving back to my hometown Stuttgart, Germany, where I recently joined EnBW Energie Baden-Württemberg AG. EnBW is one of the largest energy supply companies in Germany and Europe, with more than 21,000 employees. It is great being surrounded by so many smart and well-experienced colleagues. I am involved in an inspiring project to develop and launch an IoT-Platform that connects smart home areas, property management, E-mobility, energy, and neighborhood management to enable the quarter of the future.

In your opinion, what are the key takeaways from the MSc in International Marketing program you graduated from?

The fundamental marketing skillset that I gained at IUM was great. However, the key takeaways from which I still benefit today have been the conversations and discussions with the professors and students. But also, the network and friends I got to know from all over the world.

Would you say that your studies at IUM help you in your different positions? If yes, how?

Sure, at IUM, we had to be very disciplined and professional to get the job done – which is now the base of my professional life. I still remember our first 35 pages of case studies that really challenged me initially, but the effort paid off in the end. 😊

What advice would you give to people who decide to do this master?

Don’t worry, be happy. IUM felt like a big family to me and still does today. You will always find supportive staff members and students who help you out if needed. Most likely, you will spend the best time of your student life at IUM.

Favorite memory about IUM?

Impossible to pick one! It was an amazing chapter that I fully enjoyed day in and day out.

If you would like more information about our MSc in Marketing Management Programplease look at our website.

Feel free to also contact the Admissions Team directly at

Updated 30 September 2021