Sport marketing is a growing research area since the beginning of the 90’s. This course gives an overview of this topic and gives students the skills to understand the world of sport marketing with a practitioner point of view.
This course will present first a complete overview of what sport marketing is, and then will focus on the management of sport events which is a topic that many students are interested in.
Then, students will evaluate venue management issues from different theoretical perspectives, analyze trends in the sports industry, discuss the role of venue management within event management, ranging from individual events to mega events. Apply theoretical principles to organizational management of events. Students will be exposed to variety of venue typed sums various actual scenarios. The aim of this course is to introduce students to contemporary issues related to sports venue management and the sport industry. Students will be asked to study, interpret, criticize images, ideas, and practices linked to the culture of sport venue Management in contemporary times.