In a series of core courses students examine a broad variety of subjects that will allow them to :

 

1) understand the forces that influence the fast-evolving multibillion dollar sports industry
2) develop concrete managerial skills and competencies, and
3) acquire sports-related skills necessary to take on various career opportunities in this industry.

Core courses focus on the theoretical and functional keystones of the sports industry, such as communication, operations, accounting and financial management, and the legal environment. As such, core courses include Fundamentals of Financial and Managerial Accounting, Multinational Firms in the Global Economy, Public Relations, International Marketing, Organizational Psychology, Management and Leadership, and Project Management.

On successful completion of the core courses, master students will choose specialized courses to further develop key topics, aspects, or functions of the sports industry. This allows participants to relate certain theoretical aspects of the curriculum to real-world issues and better shape future career goals and directions. Specialized courses include Sports Marketing, International Financial Management, Sports International Governance and Organizations, Overview of the European Football Industry, Sport Project Management, Sports Olympism and Contemporary Issues, Principles of Sports Law, Wealth Management in the Sport Industry, Overview of the Motorsport Industry and Sports Events and Venue Management.

Some of the Core Courses offered in the MSc in Sport Business Management Program

Please note that this list is not exhaustive and subject to change

This course provides an overview of the entire curriculum by familiarizing participants with basic management processes, concepts, techniques, and tools; and presenting the concepts of leadership and global competition. Students will develop an understanding of the critical role management plays in modern business and learn how business functions are linked to form an integrated totality.
The objective of this course is to provide students with the tools necessary to understand the mechanisms of globalization and the challenges arising from economic and financial interdependence. Students will learn how domestic economies relate to each other and what are the main theoretical foundations of free trade.

They will become familiar with trade policy tools, the multilateral trading system, and the rationale behind the development of foreign direct investment and multinational corporations.

They will be able to understand what drives exchange rates, exchange rate policies and their purpose, and analyze the benefits and drawbacks of the multilateral financial system.

The course breaks down in two modules: the first module provides an overview of marketing applied to the sports industry. The second module provides a general overview of techniques implemented to attract and retain sponsors.
The course is structured in two modules. Event management encompasses the organizational and strategic planning of special events, HR management, event administration, advertising and event logistics. Facility management involves legal and administrative planning, risk management, compulsory competitive tendering, marketing and financial planning. In addition, the course overviews specific management issues in relation to seasonal sports such as winter sports and water sports.
The course breaks down in two modules: the first module provides an overview of marketing applied to the sports industry. The second module provides a general overview of techniques implemented to attract and retain sponsors.

Professional Immersion (Internship, Thesis or Applied Project)

The professional immersion module consists of a series of seminars, guest lectures, and field trips and culminates in an internship, a research thesis or applied project.

More specifically, during the academic year, students will have the opportunity to examine, discuss, or be exposed to contemporary issues and topics through seminars, guest lectures and conferences, firm and educational visits and supervised field projects. These issues and topics will include in particular drug and doping prevention, violence and racism around sport events, sport tourism, action sports, and disabled sports. These events will allow students to engage in constructive dialogues with business practitioners, consultants, or industry experts.

At the end of the academic year, students will have the opportunity to engage in a six-month internship and get professionally immersed into local, non-governmental, governmental, or international private organizations.

This work experience can serve as a spring board for accessing attractive job opportunities. IUM and the INSEEC Group have separately developed extended networks that together represent invaluable resources for both personal development and career advancement. Alternatively, students may complete a research thesis (on a subject that matches the student’s career interests or one of the program partners) during which they work under the guidance of an academic advisor. An applied project allows a student to address a specific question, assignment, or project for which an organization needs specific answers.

A Word from a professional

Ms. Philippa Gamble, Client Manager at Octagon UK, a global sports, entertainment, lifestyle marketing and talent representation agency (of the Interpublic Group) indicates that she looks after recruits or interns who have a natural enthusiasm for sport, have a good general up to date knowledge of a variety of sports and who can demonstrate that they have a good initiative and are confident speakers.

Ms. Gamble was confident about the skills exhibited by IUM students, especially Ms. Mader (MSc in Sport Business Management alumna) who did a Summer internship at Octagon’s London offices.

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More info about this program

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