Acquire managerial expertise in innovative strategic marketing focusing on Luxury Goods and Services

GET INSIGHTS ON MARKET RESEARCH, LUXURY GOODS & SERVICES AND SUSTAINABLE PERSPECTIVES, AND OFF-LINE AND ON-LINE ASPECTS

STRENGHTS OF THE PROGRAM:

  • +10 years of expertise in the Luxury field
  • Organizer of the Monaco Symposium on Luxury, the ONLY symposium where academics meet executives of the luxury industry!
  • It’s the ONLY MSc in Marketing specialized in Luxury Goods and Services
  • The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits)
  • Benefit from the Learning 7 Certification program: a cutting-edge training in Marketing blending on-line and face-to-face workshop
  • Renowned lecturers with industry specific backgrounds: HP Innovation Center in Geneva and Richemont Group for instance
  • Networking activities and events: Seminars, Business Conferences such as the Mark Challenge, the Digital Day in Geneva and Luxepack in Monaco
  • Wide range of career opportunities, in multinational companies, or in international organizations: Adidas, Seventury, Venturi, Innate Motion, to name a few

AT A GLANCE:

  • Intake: September
  • 16 months – 40 US Semester Credits (120 ECTS Credits)
  • Internship, Thesis or Applied Project (Professional Immersion)

Specificities of the MSc in Marketing of Luxury Goods and Services at IUM:

The Master of Science in Marketing of Luxury Goods and Services at IUM is designed for you who are interested in acquiring managerial expertise in innovative strategic marketing focusing on brand management and customer experiences.

The Curriculum offers courses that contribute with a holistic understanding of marketing. Such courses are covered as Strategic brand management, Strategic marketing management, Product and services innovation, Trends in digital marketing, Total store design, Consumer behavior and customer experience, and they all provide insights to market research, luxury goods & services and sustainable perspectives, and off-line and on-line aspects

Join us at our
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More info about
this program

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