Acquire managerial expertise in innovative strategic marketing focusing on Luxury Goods and Services

GET INSIGHTS ON MARKET RESEARCH, LUXURY GOODS & SERVICES AND SUSTAINABLE PERSPECTIVES, AND OFF-LINE AND ON-LINE ASPECTS

AT A GLANCE:

  • 2 Intakes: September or January ONLY students holding a 240 ECTS/120 US credits degree with a specialization in the same discipline area of the Master program in which they wish to enroll may apply for Direct Admission to Term 2. The IUM Admission Committee will make a decision based on the candidate’s academic profile and background.
  • 16 months – 40 US Semester Credits (120 ECTS Credits)
  • Internship, Thesis or Applied Project (Professional Immersion)
  • Double Degree Option with POLI.Design

STRENGHTS OF THE PROGRAM:

  • The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits)
  • +10 years of expertise in the Luxury field
  • It’s the ONLY MSc in Marketing specialized in Luxury Goods and Services
  • Renowned lecturers with industry specific backgrounds: Unilever, Solar Impulse, Arla Foods
  • Networking activities and events: Seminars, Business Conferences such as the Digital Day in Geneva and Luxepack in Monaco
  • Wide range of career opportunities, in multinational companies, or in international organizations: Ferrari, Ogilvy & Mather UK, L’Oreal US, Proxicom, Sisley, and Jimmy Choo, to name a few

Specificities of the MSc in Marketing of Luxury Goods and Services at IUM:

The Master of Science in Marketing of Luxury Goods and Services at IUM is designed for you who are interested in acquiring managerial expertise in innovative strategic marketing focusing on brand management and customer experiences.

The Curriculum offers courses that contribute with a holistic understanding of marketing. Such courses are covered as Strategic brand management, Strategic marketing management, Product and services innovation, Trends in digital marketing, Total store design, Consumer behavior and customer experience, and they all provide insights to market research, luxury goods & services and sustainable perspectives, and off-line and on-line aspects

Participate to
an open house

More info about
this program

Ask to be called back by
the Applicant Guidance Manager

Participate to an open house




More info about this program

Ask to be called back by the Applicant Guidance Manager