The Luxury world is facing a big challenge: increasing the client dream and gaining new customers, while remaining highly selective and exclusive in a digital world.
Shaping future of Luxury is talking about digitalization. It’s the new English on earth to be permanently in touch with the client desire, especially with the Millennials one. But these new dynamics must not lose sight of the fact that Luxury is still a product from excellence culture.
By extending our range of programs with the concentration on the marketing discipline, we will satisfy the most demanding students, who expect to get a position in Market research, Brand management and Digital marketing in the fast evolving Luxury industry.
Furthermore, with more than 10 years of experience, the International University of Monaco is considered as one of the leading expert on Luxury Industry, based in one of the most famous Luxury environment, Monaco; and CREA Genève, is the school of reference in Luxury Digital Marketing, located in Geneva, another important Luxury platform.
By combining this double international exposure, we allow our students to observe, to learn and to meet with the actors of the Luxury Business networks.
Joining IUM is the certitude to become the talents, able to build the fast moving digital culture, who will accompany the luxury brand’s digital transformation by being creative, pragmatic and entrepreneurial.
Marjorie Bertschy, Program Director, MSc in Marketing of Luxury Goods and Services