The luxury world is facing a big challenge of gaining new customers while remaining highly exclusive. Moreover, shaping the future of luxury means not only getting accustomed to the digital world but mastering it. It is more than ever crucial to be permanently in touch with the clients’ desire, especially among Millennials.
However, these new dynamics must not evade the fact that luxury is still a product of “culture of excellence”.
By extending our range of programs with a focus on marketing issues, we want to satisfy the market demand, that requires more and more specialists in Market research, Brand management, and Digital marketing, especially in the fast-evolving luxury Industry.
With more than 13 years of expertise in the luxury Industry, the International University of Monaco is one of the leading university in this field. At the end of their academic journey, IUM graduates are prepared to succeed in a rapidly changing globalized business world, ready to shape the luxury market of the future.
Marjorie Bertschy, Program Director, MSc in Marketing of Luxury Goods and Services