Acquire expertise in innovative strategic marketing focusing on Luxury Goods and Services

The MSc Marketing is of Luxury Goods and Services provides an advanced preparation in marketing tools specifically focused on Luxury Sectors.

The program integrates an analytical and well-rounded understanding of consumer behavior, based on cutting-edge research with quantitative methods and digital marketing strategies.

MSc in Marketing of Luxury Goods and Services - Proram Director, Marjorie-BertschyThe Luxury world is facing a big challenge: increasing the client dream and gaining new customers, while remaining highly selective and exclusive in a digital world.

Shaping future of Luxury is talking about digitalization. It’s the new English on earth to be permanently in touch with the client desire, especially with the Millennials one. But these new dynamics must not lose sight of the fact that Luxury is still a product from excellence culture.

By extending our range of programs with the concentration on the marketing discipline, we will satisfy the most demanding students, who expect to get a position in Market research, Brand management and Digital marketing in the fast evolving Luxury industry.

Furthermore, with more than 10 years of experience, the International University of Monaco is considered as one of the leading expert on Luxury Industry, based in one of the most famous Luxury environment, Monaco; and CREA Genève, is the school of reference in Luxury Digital Marketing, located in Geneva, another important Luxury platform.
By combining this double international exposure, we allow our students to observe, to learn and to meet with the actors of the Luxury Business networks.

Joining IUM is the certitude to become the talents, able to build the fast moving digital culture, who will accompany the luxury brand’s digital transformation by being creative, pragmatic and entrepreneurial.

Marjorie Bertschy, Program Director, MSc in Marketing of Luxury Goods and Services

STRENGHTS OF THE PROGRAM:

  • +10 years of expertise in the Luxury field
  • Organizer of the Monaco Symposium on Luxury, the ONLY symposium where academics meet executives of the luxury industry!
  • It’s the ONLY MSc in Marketing specialized in Luxury Goods and Services
  • The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits)
  • Benefit from the Learning 7 Certification program: a cutting-edge training in Marketing blending on-line and face-to-face workshop
  • Renowned lecturers with industry specific backgrounds: HP Innovation Center in Geneva and Richemont Group for instance
  • Networking activities and events: Seminars, Business Conferences such as the Mark Challenge, the Digital Day in Geneva and Luxepack in Monaco
  • Wide range of career opportunities, in multinational companies, or in international organizations: Adidas, Seventury, Venturi, Innate Motion, to name a few

Join us at our
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INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
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More info about this program

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more

Ask to be called back by the Admissions Manager

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more