Retail marketing activities are based on strategic plans and detailed operations and many decisions are taken with regard to merchandising, business analysis, sales processes, sales force management, in-store communication and a host of other challenging aspects. This MSc in Luxury Management course will enable you to learn how marketing and branding strategies can support and facilitate the business.
This master course focuses on a broad theoretical framework as well as the tools which are fundamental to luxury retail management. You will understand the luxury retail landscape and also learn about key retail marketing issues and instruments. Particular emphasis will be placed on effective retail operations management with a strategic approach.