Some of the Core Courses offered in the MSc in Luxury Management, Fashion and Accessories Management

Please note that this list is not exhaustive and subject to change

The course focuses on two crucial aspects of the world of luxury fashion and accessories: the development of the collection and the buying of collections.

Starting from a brief introduction of the history of fashion, during the first session students will understand what a collection plan is. Students will learn to analyze a brand (positioning, target,…) and to create a collection plan that fits the image and values of the brand.
Secondly, students will be immersed in the real world of analysis, understanding, and purchasing a collection for different locations with their own needs and characteristics.
The second assignment will challenge you to play the role of a true buyer and buy a complete collection as if it were a proper job.

Retail marketing activities are based on strategic plans and detailed operations and many decisions are taken with regard to merchandising, business analysis, sales processes, sales force management, in-store communication and a host of other challenging aspects. This MSc in Luxury Management course will enable you to learn how marketing and branding strategies can support and facilitate the business.
This master course focuses on a broad theoretical framework as well as the tools which are fundamental to luxury retail management. You will understand the luxury retail landscape and also learn about key retail marketing issues and instruments. Particular emphasis will be placed on effective retail operations management with a strategic approach.
The general topic of this course is to introduce the concepts of Relationship Marketing and Customer Relationship Management and promote a critical understanding of its potential application in different types of organizations and markets with an emphasis on luxury market. Emphasis is placed on the key drivers of creating long-term relationships with customers in order to implement a successful CRM strategy. Organizations have realized that customer relationships are some of their key assets, thus the primary objective of the marketing activities of many organizations is to establish, develop and maintain these customer relationships especially in the luxury setting. This course will enable current and future managers to be able to understand and successfully implement key elements of Relationship Marketing
Digital marketing a vital part of the fashion industry, people look to Instagram to find their favorite new fashion brands or inspiration for looks instead of printed magazines. Students willing to get into the fashion industry will likely either be very involved in digital marketing or their department, whether it is e-commerce to creative, will be influenced by it.
In this course, students will touch on how to create branding, design websites, SEO strategy, eye-catching digital advertising, engaging content, social media, and digital PR. The focus of the course is online branding, social media, content, and advertising as they are most pertinent for when you are beginning your career in the fashion industry.
This course will examine the unique aspects of services management and marketing, with a particular focus on services in the luxury environment. The methodology used will be both theoretical and practical.
Underlying the approach of this course is the “service perspective”. According to this perspective, customers are not looking for goods or services, but rather for benefits or solutions to their problems. In other words, to be competitive, firms need to understand their selected customers’ total needs in order to design and deliver the core solution: the pertinent package of goods and services. But beyond that, the solution should also include other relevant billable, and non-billable services, such as invoicing, complaint handling, advice and personal attention, information, and other value-adding components. In this service perspective, the role of service components in building and maintaining customer relationships is fundamental and strategic, and sustainable competitive advantage can only be created by understanding and meeting every element of the individual customer relationship. Given the highly demanding and discriminating behavior and needs of the “luxury” buyer, effectively embracing and implementing the service perspective becomes even more imperative if a firm is to succeed in this highly competitive market.
This course will also examine, through various case studies and discussions, services as they relate to (as possible examples) the fields of hospitality, retail, wines, art, event management, and professional services.
The luxury store is the place where each brand meets its customers and where the customers can experience the brand. Luxury brands must be able to professionally manage a mono-brand retail channel following the customers’ behaviors if they want to improve sales and more effectively communicate the brand image.
The course enables students to learn how a retail store is not only a distribution channel but is a key marketing tool in support of the branding strategies. The course focuses on a broad theoretical framework as well as on the tools, which are fundamental to luxury retail management. Participants will analyze the luxury retail landscape and learn key retail marketing and operations characteristics and challenges.
The objective of the course is to free mental resources and look for fresh, new luxury business models for mature markets. Using the learning from the current industry leaders and new entries, students will be able to mix the elements of the retail, distribution and product toolbox to obtain a relevant return on investment, knowing the rules for long term success and innovating at the same time.

Participants will be engaged in discussions and assignments on business analysis, retail KPIs, building and sustaining relationships in retailing, targeting customers, customer experience development. They will be required to research, articulate findings and build business plans to generate profit in the medium term and build brand credentials for the long term.

This course introduces students to the international market of diamonds and jewelry. The course analyzes the following four major topics:
a) The knowledge about the evaluation of diamonds and some precious stones,
b) The grade of those gems using some technical instruments,
c) The diamond investment market, and
d) the analysis of the possibility to invest in a commodity and to diversify an asset portfolio.
The combination of guest lectures by professionals and participation will enable students to gain an understanding of this niche and highly complex global market.

Professional Immersion (Internship or Thesis)

The Specialization in Luxury Fashion and Accessories Management ensures that the curriculum matches the luxury business standards by working with luxury industry players.

The interaction with these companies goes through several possible activities:

  • Professional guest lecturers and series of CEO conferences (Louis Vuitton, Chloé, Bulgari Hotel, Galeries Lafayettes, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, St Laurent, Safilo, Richemont, Ralph Lauren, Fendi, Cartier, Orient-Express,…)
  • Attending the most important events and fairs linked with the Luxury world (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London…)
  • Field trips are organized yearly to further reinforce the understanding of professional expectations. Students visit major firms or industrial plants in European capitals having the chance to go straight to the main source of information. Some of the companies visited: Valentino, Kenzo, Acqua di Parma, Louis Vuitton, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Fendi, Bulgari Hotel, Rossi Moda, Ralph Lauren, Christian Dior Jewelry, …
  • Employer branding presentations inviting HR managers interested in communicating on the company’s values and business results and in recruiting our students.

A word from a professional

Why Luxury Distribution is a pillar course in the MSc in Luxury Management program?

For the last two decades, international Luxury Groups have been focusing on various topics in order to improve the profitability of their Brands. They first focused on Global Image and Product portfolio, so that their offer was lean and clear to the final customer, plus well-advertised.

Once this cleaning work had been done, they had to focus on how to distribute the said products in the most efficient way. Distribution covers everything related to business, i.e. finding the right locations and format of business, managing the right people, implementing the right processes, always at the service of a vision that needs to make sense. This is why this course is to me quite crucial for students willing to enter a Luxury-related career.

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INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
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Ask to be called back by the Admissions Manager

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
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