Some of the Core Courses offered in the MSc in Luxury Management, Retail Management

Please note that this list is not exhaustive and subject to change

This MSc in Luxury Management course focuses on the critical elements impacting the quality and nature of the luxury purchasing experience. It also analyzes the different distribution networks as well as the business models and strategies behind each: retail (directly operated stores, flagships, concept stores, shop-in-shop, corners, etc) and wholesale.

You will learn how to adapt the luxury retail outlet to conform to customers’ expectations in terms of services, mood, atmosphere, physical impression, and sensation; and will appreciate the importance of the tactile elements of the luxury shopping experience in communicating the brand message.

This practical master course aims to create the link with the Marketing and Business departments in retail oriented businesses. It is designed to ensure you gain a practical understanding of how the retail buying and product development divisions within a retail organization work and to explain the interactions with the other departments.

This MSc in Luxury Retail Management course enables you learn how to develop and buy a collection, and how to calculate the purchase budget: understanding of the Collection Plan and Purchase notions, understand what is at stake in the various industries with a wide vision, and be able to understand and develop a Purchase Plan.

Retail marketing activities are based on strategic plans and detailed operations and many decisions are taken with regard to merchandising, business analysis, sales processes, sales force management, in-store communication and a host of other challenging aspects. This MSc in Luxury Management course will enable you to learn how marketing and branding strategies can support and facilitate the business.

This master course focuses on a broad theoretical framework as well as the tools which are fundamental to luxury retail management. You will understand the luxury retail landscape and also learn about key retail marketing issues and instruments. Particular emphasis will be placed on effective retail operations management with a strategic approach.

This MSc in Luxury Retail Management course focuses on what luxury operations managers do, how operations management involves a range of business functions, and the tools that operations managers use. Supply chain and logistics issues are assessed and discussed using topical examples from the luxury retail industry. Stock management techniques at the point of sale are also addressed. This master’s degree course explains also the significance of inventory management in retail – with a strong focus on the apparel and luxury segments.

We will describe the fundamental techniques to manage different types of inventories, and when to use these in practice. We will discuss how uncertainty impacts inventory systems, and will focus on demand forecasting techniques, through a very practical class exercise using fashion products.

This MSc in Luxury Management course will develop a framework for understanding the essential elements of the real estate market related to luxury retail assets. In particular, you will have an overview of real estate as asset class with the objective to understand the main dynamics of market both from an investing and operational stand point.
This MSc course introduces the Emerging Markets’ diverse and unique business environment; it also examines the key elements and common themes of business management and doing business in these countries. You will identify the key value drivers in your business and they will study how the luxury retail industry can increase the business in the emerging markets.
Luxury business in mature markets is going to change radically in the next 10 years.

The objective of this MSc in Luxury Retail Management course is to free mental resources and rethink afresh a new luxury model for mature markets. Using the learning from the experience of the industry leader, you will also be able to mix the elements of the retail toolbox to obtain a higher return on investment, playing by the rules and innovating at the same time.

Professional Immersion (Internship or Thesis)

The Specialization in Luxury Retail Management ensures that curriculum matches the luxury business standards by working with luxury industry players.

The interaction with these companies goes through several possible activities:

  • Professional guest lecturers and series of CEO conferences (Chloé, Bulgari Hotel, Galeries Lafayettes, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Safilo, Richemont, Ralph Lauren, Fendi, Cartier, Orient-Express,…)
  • Attending the most important events and fairs linked with the Luxury world (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London…)
  • Field trips are organized yearly to further reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals having the chance to go straight to the main source of information. Some of the companies visited: Valentino, Kenzo, Acqua di Parma, Louis Vuitton, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Fendi, Bulgari Hotel, Rossi Moda, Ralph Lauren, Christian Dior Jewelry, …
  • Employer branding presentations inviting HR managers interested in communicating on the company’s values and business results, and in recruiting our students.

A word from a professional

After having worked for many years within companies such as Louis Vuitton and Yves Saint Laurent in product and distribution-related positions, I am now Wholesale Director at Sonia Rykiel.

Why Luxury Distribution is a pillar course in the Luxury Retail program?

For the last two decades, international Luxury Groups have been focusing on various topics in order to improve the profitability of their Brands. They first focused on Global Image and Product portfolio, so that their offer was lean and clear to the final customer, plus well-advertised.

Once this cleaning work had been done, they had to focus on how to distribute the said products in the most efficient way. Distribution covers everything related to business, i.e. finding the right locations and format of business, managing the right people, implementing the right processes, always at the service of a vision that needs to make sense. This is why this course is to me quite crucial for students willing to enter a Luxury-related career.

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