Some of the Core Courses offered in the MSc in Luxury Management, Fashion and Accessories Management
Please note that this list is not exhaustive and subject to change
Starting from a brief introduction of the history of fashion, during the first session students will understand what a collection plan is. Students will learn to analyze a brand (positioning, target,…) and to create a collection plan that fits the image and values of the brand.
Secondly, students will be immersed in the real world of analysis, understanding, and purchasing a collection for different locations with their own needs and characteristics.
The second assignment will challenge you to play the role of a true buyer and buy a complete collection as if it were a proper job.
This master course focuses on a broad theoretical framework as well as the tools which are fundamental to luxury retail management. You will understand the luxury retail landscape and also learn about key retail marketing issues and instruments. Particular emphasis will be placed on effective retail operations management with a strategic approach.
In this course, students will touch on how to create branding, design websites, SEO strategy, eye-catching digital advertising, engaging content, social media, and digital PR. The focus of the course is online branding, social media, content, and advertising as they are most pertinent for when you are beginning your career in the fashion industry.
Underlying the approach of this course is the “service perspective”. According to this perspective, customers are not looking for goods or services, but rather for benefits or solutions to their problems. In other words, to be competitive, firms need to understand their selected customers’ total needs in order to design and deliver the core solution: the pertinent package of goods and services. But beyond that, the solution should also include other relevant billable, and non-billable services, such as invoicing, complaint handling, advice and personal attention, information, and other value-adding components. In this service perspective, the role of service components in building and maintaining customer relationships is fundamental and strategic, and sustainable competitive advantage can only be created by understanding and meeting every element of the individual customer relationship. Given the highly demanding and discriminating behavior and needs of the “luxury” buyer, effectively embracing and implementing the service perspective becomes even more imperative if a firm is to succeed in this highly competitive market.
This course will also examine, through various case studies and discussions, services as they relate to (as possible examples) the fields of hospitality, retail, wines, art, event management, and professional services.
The course enables students to learn how a retail store is not only a distribution channel but is a key marketing tool in support of the branding strategies. The course focuses on a broad theoretical framework as well as on the tools, which are fundamental to luxury retail management. Participants will analyze the luxury retail landscape and learn key retail marketing and operations characteristics and challenges.
Participants will be engaged in discussions and assignments on business analysis, retail KPIs, building and sustaining relationships in retailing, targeting customers, customer experience development. They will be required to research, articulate findings and build business plans to generate profit in the medium term and build brand credentials for the long term.
a) The knowledge about the evaluation of diamonds and some precious stones,
b) The grade of those gems using some technical instruments,
c) The diamond investment market, and
d) the analysis of the possibility to invest in a commodity and to diversify an asset portfolio.
The combination of guest lectures by professionals and participation will enable students to gain an understanding of this niche and highly complex global market.
Professional Immersion (Internship or Thesis)
The Specialization in Luxury Fashion and Accessories Management ensures that the curriculum matches the luxury business standards by working with luxury industry players.
The interaction with these companies goes through several possible activities:
- Professional guest lecturers and series of CEO conferences (Louis Vuitton, Chloé, Bulgari Hotel, Galeries Lafayettes, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, St Laurent, Safilo, Richemont, Ralph Lauren, Fendi, Cartier, Orient-Express,…)
- Attending the most important events and fairs linked with the Luxury world (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London…)
- Field trips are organized yearly to further reinforce the understanding of professional expectations. Students visit major firms or industrial plants in European capitals having the chance to go straight to the main source of information. Some of the companies visited: Valentino, Kenzo, Acqua di Parma, Louis Vuitton, Silversea Luxury Cruiseline, Bulgari, Gucci, Ermenegildo Zegna, Fendi, Bulgari Hotel, Rossi Moda, Ralph Lauren, Christian Dior Jewelry, …
- Employer branding presentations inviting HR managers interested in communicating on the company’s values and business results and in recruiting our students.
A word from a professional
Why Luxury Distribution is a pillar course in the MSc in Luxury Management program?
For the last two decades, international Luxury Groups have been focusing on various topics in order to improve the profitability of their Brands. They first focused on Global Image and Product portfolio, so that their offer was lean and clear to the final customer, plus well-advertised.
Once this cleaning work had been done, they had to focus on how to distribute the said products in the most efficient way. Distribution covers everything related to business, i.e. finding the right locations and format of business, managing the right people, implementing the right processes, always at the service of a vision that needs to make sense. This is why this course is to me quite crucial for students willing to enter a Luxury-related career.

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