The global luxury industry has never been so diverse. Today’s luxury professionals must possess the capacity to evolve; they require an international outlook and an acute knowledge of this complex and discerning marketplace.
The Brand Management track merges strategic thinking with corporate creativity, and integrates rigor and intellectual scope, vital to successfully understanding the high-end market. It focuses on how the luxury industry interacts with the economic, cultural and technological environments of the twenty-first century, the characteristics of today’s luxury consumer and the resonances generated by high-end goods and services.
Exploring the current and on-going challenges facing the wider luxury sphere, the Brand Management track seeks to produce imaginative practitioners able to apply their business knowledge and creativity across specific industries.