Luxury strategies were invented in Europe and developed worldwide mainly by french and by italian companies ” (J.N.Kapferer, V. Bastien, 2012). Monaco lays in between these two countries and therefore represents the ideal place where students can learn luxury in class and experience luxury outside class.
Since 2006 IUM has developed the MSc in Luxury Management program, taking into consideration the needs of an ever-evolving segment, and working closely with large corporations and emerging brands.
The program is designed to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes.
As a result of 13 years of experience and a strong legitimacy from the territory, the MSc in Luxury Management has trained a large Alumni Community now working all over the world in all luxury sectors.

Dr. Annalisa Tarquini – Poli
Director of MSc in Luxury Management



You need to confirm your specialization after the first common term (in December)


  • 2 intakes: September and January ONLY students holding a 240 ECTS/120 US credits degree with a specialization in the same discipline area of the Master program in which they wish to enroll may apply for Direct Admission to Term 2. The IUM Admission Committee will make a decision based on the candidate’s academic profile and background.
  • 10 months of courses + internship
  • 40 US Semester credits (120 ECTS credits)
  • The unique Yachting Track to satisfy the Yachting Industry demands of professionals with a comprehensive set of managerial competencies in luxury sectors.
  • Double Degree Option with POLI.Design
  • The Asian Track with the Luxury Business Institute Korea (LBI) a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia.
  • Field Trip
  • Internship, Thesis or Applied Project (Professional Immersion)
  • The Mark Challenge – Business Plan Competition
  • Monaco Symposium on Luxury