Luxury strategies were invented in Europe and developed worldwide mainly by french and by italian companies ” (J.N.Kapferer, V. Bastien, 2012). Monaco lays in between these two countries and therefore represents the ideal place where students can learn luxury in class and experience luxury outside class.
Since 2006 IUM has developed the MSc in Luxury Management program, taking into consideration the needs of an ever-evolving segment, and working closely with large corporations and emerging brands.
The program is designed to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes.
As a result of 13 years of experience and a strong legitimacy from the territory, the MSc in Luxury Management has trained a large Alumni Community now working all over the world in all luxury sectors.
Annalisa Tarquini, MSc in LUXURY MANAGEMENT DIRECTOR