Luxury strategies were invented in Europe and developed worldwide mainly by french and Italian companies ” (J.N.Kapferer, V. Bastien, 2012). Monaco lies between these two countries and represents the ideal place where students can learn luxury in class and experience luxury outside class.
Since 2006 IUM has developed the MSc in Luxury Management program, considering the needs of an ever-evolving segment and working closely with large corporations and emerging brands.
The program aims to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes.
In 15 years, the MSc in Luxury Management has trained a large Alumni Community well established and continually growing across scores of countries now working in all luxury sectors.
Dr. Annalisa Tarquini – Poli
Director of MSc in Luxury Management