Luxury strategies were invented in Europe and developed worldwide mainly by french and Italian companies ” (J.N.Kapferer, V. Bastien, 2012). Monaco lies between these two countries and represents the ideal place where students can learn luxury in class and experience luxury outside class.

Since 2006 IUM has developed the MSc in Luxury Management program, considering the needs of an ever-evolving segment and working closely with large corporations and emerging brands.

The program aims to give students a strong foundation in Luxury Management, making them understand the theoretical framework, the principles of luxury dynamics, the luxury customers, and the luxury codes.

In 15 years, the MSc in Luxury Management has trained a large Alumni Community well established and continually growing across scores of countries now working in all luxury sectors.


Dr. Annalisa Tarquini – Poli
Director of MSc in Luxury Management



You need to confirm your specialization after the first common term (in December)


  • 2 intakes: September and January ONLY students holding a 240 ECTS/120 US credits degree with a specialization in the same discipline area of the Master program in which they wish to enroll may apply for Direct Admission to Term 2. The IUM Admission Committee will make a decision based on the candidate’s academic profile and background.
  • 10 months of courses + internship
  • 40 US Semester credits (120 ECTS credits)
  • The unique Yachting Track to satisfy the Yachting Industry demands of professionals with a comprehensive set of managerial competencies in luxury sectors.
  • The Asian Track with the Luxury Business Institute Korea (LBI) a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia.
  • Field Trip
  • Internship, Thesis or Applied Project (Professional Immersion)
  • Double Degree Option with EBS (European Business School) – Grande Ecole in Paris.
  • The Mark Challenge – Business Plan Competition
  • Monaco Symposium on Luxury