Everything you need to know about the job of Event Manager: missions, training, salary

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The Event Manager is a professional in the organization of events. He is responsible for the design, planning and management of all aspects of an event. This can be for a seminar, a conference, a concert or an exhibition.

What does the job of Event Manager involve?

The Event Manager oversees the planning, organization and management of all aspects of an event. This can include events such as concerts, festivals, trade shows, conventions and sporting events.

The Event Manager works closely with clients to determine their objectives and needs. Implements the necessary plans to ensure the success of the event.

The job of Event Manager is quite vast. It can range from simple event coordination to complete event management, including marketing and communication. It is therefore important to know the specifics of the position in order to know if it corresponds to your expectations and skills.

To put it simply, here are the main functions that an Event Manager must perform:

  • Find sponsors and partners for the event;
  • develop a marketing and communication strategy;
  • define the concept of the event;
  • select providers;
  • Coordinate providers and staff on site;
  • manage the event’s budget.

What are the main missions of the Event Manager?

The Event Manager is responsible for the coordination and implementation of an event. He is the guarantor of its success. He must therefore have a global vision of the event and its organization.

Its main missions are the following:

  • coordination: he/she coordinates the various participants (artists, service providers, etc.), and ensures that they respect the deadlines and objectives;
  • organization: he/she develops the event plan, defines the personnel and material needs, and puts in place the tools necessary for its smooth running (logistics, communication, etc.);
  • Animation: he/she animates the event, ensures that it runs smoothly and that the participants are satisfied.

What training do I need to become an Event Manager?

To become an Event Manager, there are many training courses offered by specialized schools such as IUM. These courses are generally aimed at students who have obtained their baccalaureate. It is also possible to take a professional training course if you already have a degree in communications or marketing.

The Event Manager training is a short course, which usually lasts between 6 months and 1 year. It is composed of different modules, which will allow you to acquire the knowledge and skills necessary to practice.

Depending on your profile and your aspirations, you can choose to follow a training program at the Bac+2, Bac+3 or Bac+5 level. If you are looking for a career in public relations, the Bac+2 Event Manager Assistant course is perfect for you.

What is the salary of an Event Manager?

The salary of an Event Manager depends on the level of experience and education. Typically, beginners start with a gross annual salary ranging from 15,000 to 25,000 euros or more.

After 5 years of experience, the salary of an Event Manager can reach up to 50,000 euros annually. Managers with an MBA or equivalent can earn salaries ranging from 60,000 to 100,000 euros per year.

What are the possible career paths of the Event Manager?

There are many opportunities for Event Managers. It is not uncommon for them to become project managers, marketing directors, communication managers, etc.

Their expertise is indeed highly valued. An Event Manager can evolve towards community management and move into the organization of seminars and conferences. You can find your place in a company or in a customer’s premises such as hotels or leisure.

Once you have gained experience and are comfortable in your role as an event manager, you can start your own business. You can then create the type of event that best reflects your vision and passion for event management. You will then have the freedom to work on projects that match your professional and personal skills.

What are the essential skills to succeed as an Event Manager?

Only highly versatile professionals can excel in this field and know the entire process to achieve lasting success as an Event Manager. There are many skills needed to succeed as an Event Manager, but some are more essential than others. Event management is a demanding job that requires exceptional organization and communication skills. In addition, it is important to be able to manage budgets and work closely with clients.

Updated 14 September 2023