Assistant professor
Department of Marketing & Communication
Contact
lravat@monaco.edu
Research interests
Ludivine Ravat is an Assistant Professor specializing in marketing, innovation, and strategy. She combines academic rigor with significant industry experience, bringing expertise in marketing strategy, digital marketing, innovation, and entrepreneurship.
Before entering academia, Ludivine pursued a successful career as an entrepreneur and executive across the agro-industry, luxury tourism, and design sectors. Her professional background in brand strategy, premium product development, and international business management provides her with a distinctive perspective in the classroom.
She holds a Ph.D. in Management Sciences with a focus on data-driven innovation, as well as an Executive MBA earned with highest honors. She actively contributes to the academic community through publications in peer-reviewed journals and presentations at international conferences.
Main Publications
- RAVAT, L., A. HEMONNET-GOUJOT, S. HOLLET-HAUDEBERT, “Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach”, Industrial Marketing Management, 2024, vol. 118, pp. 110-125 (ABDC:A*, CNRS:2, ABS:3).