Assistant professor
Department of Marketing & Communication
Contact
lravat@monaco.edu
Research interests
I am an Assistant Professor specializing in marketing, innovation, and strategy. I teach both French and international audiences, with proven expertise in digital marketing, B2B marketing, innovation marketing, and business development. I hold a Ph.D. in management sciences, focused on the data-driven innovation of marketing, as well as an Executive MBA with highest honors. Before entering academia, I built a successful career as an entrepreneur and strategic leader in the agro-industry, as well as in the decoration and luxury tourism sectors, developing strong expertise in product creation, brand strategy, export management, and business development. Passionate about value proposition and developing marketing innovation capabilities, I frequently publish in renowned scientific journals and participate in international conferences. My research interests include: Marketing strategy, marketing capabilities, marketing practices, innovation, data-driven innovation, value, value proposition, digitalization, B2B firms.
Main Publications
- RAVAT, L., A. HEMONNET-GOUJOT, S. HOLLET-HAUDEBERT, “Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach”, Industrial Marketing Management, 2024, vol. 118, pp. 110-125 (ABDC:A*, CNRS:2, ABS:3).