Full Professor
Department of Marketing & Communication
Contact
atarquini@monaco.edu
Research interests
Annalisa Tarquini is an assistant professor and the Director of the MSc in Luxury Management at the International University of Monaco. Annalisa has vast managerial and academic experience in Human Resources, Luxury Fashion, and Yachting. She is developing several research projects on UHNWI’s customer experience, and she organized several professional conferences focused on this specific Luxury target client. Since 2014, Annalisa is also the Director of Mark Challenge, an international business pitching competition open to business initiatives related to luxury products and services, that connects students, alumni, academics, professionals, and business leaders all over the world. Before joining IUM, Annalisa worked for more than a decade as Human Resource Manager in thehat connects students, alumni, academic professionals, and business leaders from all over the world. luxury industry, advising companies, such as Fendi part of the LVMH group, and successfully managing the recruitment processes such as Corporate Headquarters, the Plant, the European Offices and Retail Network.
Main Publications
- LUONG, V., A. TARQUINI, Y. ANADOL, P. KLAUS, A. MANTHIOU, “Is digital fashion the future of the metaverse? Insights from YouTube comments.”, Journal of Retailing and Consumer Services, 2024, vol. 79 (ABDC:A, CNRS:3, ABS:2).
- TARQUINI, A., P. KLAUS, “Sailing into Tranquility: The Rise of Slow Yachting in Luxury Tourism”, Tourism Planning and Development, 2024 (ABS:2).
- MANTHIOU, A., P. KLAUS, V. LUONG, A. TARQUINI, “Exploring regenerative tourism: Consumer perspectives on inspiration, legacy, and morality”, Journal of Travel and Tourism Marketing, 2024 (ABDC:A, CNRS:3, ABS:2).
- KLAUS, P., A. POLI, “Come fly with me: exploring the private aviation customer experience (PAX)”, European Journal of Marketing, 2022, vol. 56, no. 4, pp. 1126-1152 (ABDC:A*, FNEGE:3, CNRS:3, ABS:3).
- KLAUS, P., A. POLI, N. A. M. ALAWAD, “Lifestyle of the rich and famous: Exploring the ultra-high net-worth individuals’ customer experience (UHCX)”, Journal of Business Research, 2022, vol. 147, pp. 49-58 (ABDC:A, CNRS:2, ABS:3).
- TARQUINI, A., H. MÜHLBACHER, M. KREUZER, “The experience of luxury craftsmanship– a strategic asset for luxury experience management”, Journal of Marketing Management, 2022, vol. 38, no. 13-14, pp. 1307-1338 (ABDC:A, CNRS:3, ABS:2).
- KLAUS, P., J. PARK, A. TARQUINI-POLI, “Priceless time – The UHNWI’s most precious possession: implications for international marketing theory and practice”, International Marketing Review, 2021 (ABDC:A, FNEGE:2, CNRS:3, ABS:3).