Deputy Program Director, MSc in Luxury Management
( Assistant professor )
Department of Marketing & Communication
Contact
kaivanauskaite@monaco.edu
Research interests
Karolina Ivanauskaitė earned a Master’s degree in Luxury Management in 2011 and completed a DBA in 2024 at the International University of Monaco. She has prior professional experience in luxury jewellery and fashion brands. In 2025, she joined the Marketing Department as an Assistant Professor, and her research focuses on luxury consumer behavior, cultural influences, and marketing.
Main Publications
- IVANAUSKAITE, K., A. STATHOPOULOU, P. VALETTE-FLORENCE, “The effect of self-congruity and perceived sustainable actions in luxury branding”, Journal of Brand Management, 2025 (FNEGE:4, ABS:2, ABDC:A, CNRS:4, SJR:Q1)
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