The International University of Monaco (IUM) is proud to announce that our MSc in Sports Business Management team, MC Motion Agency, featuring students Katelyn McDougall, Kristen Giesler, and Camilla Bianca Trentin, has qualified for the Finals of the International Olympic Case Study Competition 2025–2026.
This prestigious competition is organized by the Olympic Studies Centre in collaboration with Johannes Gutenberg University Mainz. Following IUM’s success as last year’s competition winners, this year’s team continues the university’s strong tradition in the global sports business landscape.
Competing on a Global Stage
This year’s competition centered on the theme: “Accompanying and Supporting Young Elite Athletes.” Acting as consultancy agencies, students from 36 universities worldwide submitted tender documents and defended their proposals through online presentations. The semi-final task, titled “Shaping a Sport to Address the Needs of Young Elite Athletes for Future Youth Olympic Games,” saw our students present their project: “The Future of Youth Hockey for Generation Alpha.”
Results
We are incredibly proud to celebrate the journey of MC Motion Agency! After an impressive performance ranking 1st in their Semi-Final group, Katelyn, Kristen, and Camilla traveled to Lausanne for the final round.
Competing in a field of 36 international teams, our students showcased incredible tenacity and expertise, ultimately placing 4th overall.
This achievement highlights the professional relevance of our MSc in Sports Business Management program and its core focus on “experiential learning.”
Our pride in their journey goes far beyond the final scoreboard. They fought a great battle to get here, and we couldn’t be prouder of how they’ve represented the program.
Congratulations to Katelyn, Kristen, and Camilla on this outstanding milestone, and we are with you all the way!
For more information about our MSc in Sports Business Management, check our website
If you have any questions, contact the admissions team at admissions@monaco.edu
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