Assistant Professor
Department of Marketing & Communication
Contact
acammarota@ium.monaco.edu
Research interests
Antonella Cammarota holds a PhD in Marketing at the University of Sannio, Italy. During her PhD she conducted research at Drexel University, Philadelphia, USA. Her primary scholarly research focuses on (sociopolitical) branding, consumer behavior, and the businesses’ social impact.
Main Publication:
- Cammarota, A., Marino, V., & Resciniti, R. (2025). Residents’ Perceptions of “Sustainable Hospitality” in Rural Destinations: Insights from Irpinia, Southern Italy. Journal of Destination Marketing & Management, Vol. 35, 100963. [ABS 1; ABDC A]
- Monteverde, G., Cammarota, A., Serafini, L. & Quadri, M. (2025). Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns. Journal of Marketing Management, Vol. 41, No. 1/2; pp. 200-235. [ABS 2; ABDC A]
- Cammarota, A., Avallone, F., Marino, V. & Resciniti, R. (2024). Taking a Stand or Standing Aside? How to Conceptualize the Emerging Phenomenon of University Activism. The International Journal of Management Education, Vol. 22, No. 3. [ABS 1; ABDC C]
- D’Arco, M., Cammarota, A., Marino, V. & Resciniti, R. (2024). How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology. Journal of Global Marketing, Vol. 37, No. 4, pp. 264 – 281. [ABS 1; ABDC B]
- Cammarota, A., D’Arco, M., Marino, V. & Resciniti, R. (2023). BRAND ACTIVISM: A literature review and future research agenda. International Journal of Consumer Studies, Vol. 47, No. 5, pp. 1669-1691, ISSN: 1470-6431. [ABS 2; ABDC A]