Some of the Courses offered in the Bachelor in the Communication and Entertainment Management Program

Please note that this list is not exhaustive and subject to change

This bachelor course is an introduction to the world of media production and all its stages. You will have acquired the basic skills to produce a short video from its conception to the final stages of Post-Production.
This undergraduate course aims at describing the present status of legal regulation concerning economically relevant aspects of information and communication. It covers elements of international regulation that it compares with national legal systems, mostly U.S. and French, while also using examples from other jurisdictions. In particular, this Bachelor in Communication course introduces into the law of intellectual property (patent, copyright, trademark, trade dress, and trade secret) as a part of economical law that regulates use of information and into the law of communication, both classic and contemporary, thus encompassing mass media (printed press, broadcasting, cinema), advertising and the cyberlaw (law of internet).
This commnication class will teach you the skills and techniques necessary to feel relaxed in the spotlight. The focus will be on confidence building, improvisation techniques, critical thinking and using body language effectively to help you to feel more confident in any situation, ranging from public speaking, selling yourself, selling a product or being in any unfamiliar situation.
This course will approach ideas, texts and culture through the lens of contemporary media. Understanding and analyzing all of these relies on logical thinking and analysis, thorough research, and an understanding of what makes reporting and storytelling compelling. How do we understand and arrive at idea in the context of contemporary texts and culture? The class will cover various forms of media “texts” including print, radio, broadcast, film and online.
This Bachelor in Communication course explores the role marketing plays within companies and society. It focuses on the development and analysis of consistent marketing strategies. It describes how consumers are the focus of all marketing actions and how environmental changes influence marketing strategy development and implementation. Students will learn how to identify, analyse and solve marketing problems using the marketing analysis framework, the marketing process and the marketing plan. They will study and apply the Marketing-Mix elements (Product, Price, Placement and Promotion). The course will also view marketing from a societal and international perspective and discuss marketing ethics.
This course explores the role communication plays within society and organizations. It focuses on the analysis of basic communication and semiology. Students will learn to identify and to use communication techniques in different contexts and fields (advertising, media…) using the communication process. The course will also explain communication from an ethics and social perspective. Students will participate in a communication production by creating subliminal messages using a wide range of communicative forms.
This communication course, which also includes speaking skills, focuses principally on communication for a range of purposes in an international business context, e.g. letters, emails, CVs and job applications. It highlights the need for fitness for purpose by matching objectives with the needs of the audience. Case studies will be used throughout the course. You are encouraged to work collaboratively and will refine your research skills by writing a report which you will also present in class.
The dynamics of human behavior and how it relates to decision making, through an in-depth view of the many factors that influence the consumer’s decision making process, including personality, social groups, culture, values structure, perception, and learning. The course material is related to the development of consistent marketing strategy through lectures, cases and readings.
At the end of this course, students will have acquired the necessary bases to understand, analyse and tactically use social media. Content includes an analytical framework based on Internet, Cybercultural and Media studies. Students will get familiar with the notions of social capital, social networks and online identity. In the practical part, students will develop skills in using a set of analytical tools in order to understand social media practices, and to prepare communication strategies, as well as using effectively certain social network sites, microblogs, video and photo sharing platforms and wikis.
This course covers the various forms of advertising, taking into consideration the cultural aspect. Students will learn and practice on how to design an advertising strategy and how to execute several samples of ads (press, radio, video, internet banners…)

This course will be developed around a group project for an existing company.

The course prepares students for effective and ethical public communication on behalf of contemporary profit and nonprofit organizations. Students will acquire knowledge of a variety of theories of effective public relations, and gain skills in the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics. Students will learn to develop market surveys, write news releases, produce public service announcements, and conduct news conferences.
Students will discover how to conceive an event in different contexts and for various target audiences. They will create an event using a wide range of communicative forms.

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More info about this program

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more

Ask to be called back by the Admissions Manager

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more