The track of the Bachelor’s program in Marketing and Communication aims to provide students with a comprehensive understanding of the principles and practices of marketing and equip them with the skills and knowledge needed to succeed in marketing and communication careers.
UNDERGRADUATE PROGRAM DIRECTOR
This track will concern the first two years of the bachelor’s program, and the specialization will affect the 3rd year.
During the first two years, the track of the Bachelor’s program in Marketing and Communication is focused on providing students with a comprehensive understanding of marketing and communication strategies, tactics, and tools. The curriculum covers a range of topics including:
- Consumer Behavior: Understanding consumer needs and behavior is crucial in effective marketing, and students will learn about the latest research and theories in this area.
- Brand Management: Students will learn about the creation, development, and management of brands, including brand positioning, messaging, and identity.
- Marketing Research: Understanding market trends, consumer behavior, and industry trends is essential to effective marketing, and students will learn about the tools and techniques used in market research.
- Product Development: Students will learn about the process of developing and launching new products, including market analysis, product design, and market testing.
- Advertising and Promotion: Students will learn about the various advertising and promotion techniques used to reach target audiences, including advertising media planning, public relations, and direct marketing.
- Sales and Distribution: Students will learn about the processes involved in selling and distributing products, including channel management, sales management, and customer relationship management.
- Digital Marketing: The program will cover the latest trends and techniques in digital marketing, including search engine optimization (SEO), social media marketing, and email marketing.
Finally, in the third year, these students will choose a specialization field between:
- Luxury Marketing, Sales, and Services
- International Finance
- Sport Business Management
- Communication & Event Management
- Global Business
- Digital Business Development
- Luxury Tourism & Hospitality
Completing a Bachelor’s Degree in Marketing and Communication can open up a variety of career opportunities in various industries, including:
- Marketing: Graduates can work in various roles within marketing, such as brand management, product management, marketing research, digital marketing, and advertising.
- Sales: Graduates can work in sales and distribution, with roles such as sales management, channel management, and customer relationship management.
- Public Relations: Graduates can work in public relations, developing and executing communication strategies to build and maintain an organization’s reputation.
- Digital Marketing: Graduates can work in digital marketing, using digital channels to reach and engage customers, such as search engine optimization (SEO), social media marketing, and email marketing.
- Market Research: Graduates can work in market research, using data and research techniques to gather and analyze market trends, consumer behavior, and industry trends.
- Advertising: Graduates can work in advertising, developing and executing advertising campaigns to reach target audiences through various advertising media.
- Entrepreneurship: Graduates can use their marketing skills to start their own businesses, whether in a new product development, digital marketing, or marketing consulting capacity.
The ideal candidate for a Bachelor’s Degree in Marketing and Communication
The ideal candidate for a Bachelor’s Degree in Marketing Management program is someone who is:
- Interested in marketing: This program is best suited for individuals who are passionate about marketing, have a strong interest in understanding consumer behavior and market trends, and enjoy creating and executing marketing strategies.
- Analytical: A strong analytical mind is important for success in marketing, as students will need to analyze data, market trends, and consumer behavior to make informed decisions.
- Creative: Marketing is often about being creative and thinking outside the box. Ideal candidates for this program should have an innovative and creative approach to problem-solving.
- Good Communicator: Effective communication skills are essential in marketing, as students will need to communicate ideas, insights, and strategies to colleagues, clients, and customers.
- Organized: Marketing requires strong organizational skills, as students will be responsible for managing multiple tasks and projects at once.
- Team-oriented: Many marketing projects require teamwork, so ideal candidates should be able to work well in a team environment and collaborate with others to achieve common goals.
- Adaptable: The marketing industry is constantly evolving, so ideal candidates should be comfortable adapting to new trends, technologies, and challenges.
The ideal candidate for a Bachelor’s Degree in Marketing Management is someone who is passionate about marketing, analytical, creative, a good communicator, organized, team-oriented, and adaptable.
WHY CHOOSING A MARKETING MANAGEMENT TRACK AT IUM IN MONACO?
There are several reasons why you should consider pursuing your Bachelor’s Degree in Marketing and Communication from IUM:
- Location: Monaco is a hub for marketing and communication, with a thriving community of companies and organizations in these fields. This provides students with ample opportunities for real-world learning experiences and networking.
- International Environment: Monaco is an international hub, attracting students and professionals from around the world, creating a diverse and multicultural learning environment.
- Focus on practical application: The program in Monaco is designed with a focus on practical application, providing students with hands-on experience through case studies, project work and internships with leading marketing and communication organizations.
- Access to experts: The program in Monaco attracts top-notch faculty, practitioners, and industry experts, providing students with the opportunity to learn from leading experts in the fields of marketing and communication.
- High-quality education: Monaco is renowned for its high-quality education system, providing students with a comprehensive and rigorous education in business administration, marketing, and communication.
- Networking Opportunities: IUM provides students with ample opportunities to build valuable connections with professionals in the field of Marketing and Communication through events, conferences, and networking opportunities.
- Cutting-Edge Curriculum: The curriculum at IUM is designed to keep pace with the latest trends, challenges and opportunities in Marketing and Communication, ensuring that students receive relevant and practical education.
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