Digital Business Development Track

Visual contents concept. Social networking service. Streaming video. communication network.
Bachelor program
High school diploma
September and January
3-year program
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The world of work is changing. Artificial intelligence and automation will make this shift as significant as the mechanization in prior generations of agriculture and manufacturing. While some jobs will be lost, and many others created, almost all will change.

‘ Future of work’

‘ McKinsey Council Technology ‘

Environmental technology concept. Sustainable development goals. SDGs.


Digital transformation has become a strategic issue for companies because it shakes up competitive environments, value chains, business models, and professions within organizations.
Tech is now an integral part of business; companies are grappling with an urgent need for new skills. Therefore, IUM offers a new track and specialization in “Digital Business Development” within its bachelor’s program to prepare students to drive the much-needed change to evolve and adapt to the new digital economy.


This track aims to create technological knowledge within our student population to complement their managerial skills. Through a deep dive into the digital world and technical training, students will be able to communicate with specialists in a very technical way in their future career as part of the management of digital projects in innovative sectors; such as the accompaniment of the digital transformation of companies and the management of digital projects in emerging areas such as Artificial Intelligence, Blockchain, Metaverse, Cryptocurrency, NFT, Quantum Computing, to name only a few of the technologies grabbing headlines at the start of 2022.

Young man using computer and taking notes
Young woman working at home


Schedule a personal consultation call with our Recruitment team and solve all your questions!


This track will concern the first two years of the bachelor’s program, and the specialization will affect the 3rd year. It will fit perfectly into the philosophy of the existing BBA program, enriching its contents without changing its structure.

Thanks to a progressive introduction of more technological content, students will successively learn algorithms, programming, data management, and analysis issues related to Big Data. They will be able to apply this during a period of professional immersion.

Finally, in the third year, these students will be able to continue in the same direction by choosing a Digital Business Development specialization which will complete the existing Bachelor specializations (Global Business, Communication and Event Management, Luxury Marketing, Sales and Services, Sports Business Management, International Finance, Monaco Banking, and Financial Services). This new third-year specialization will lead students to more strategic concepts related to the digital world, including ethics, cybersecurity, and societal impact.


This track is in partnership with the ECE (École d’Ingénieurs & High-Tech) in Paris. Students will spend the 2nd semester of their 2nd year there to participate in highly technical courses and join a special digital Bootcamp.

Latin american woman at home having fun with a virtual realit headset and joystick – Lifestyles


  • For many years now, digitization has affected all aspects of Luxury Management; Blockchain, Cryptocurrency, and NFT are daily topics in our Finance courses; the spread of the Esports industry seems unstoppable. At IUM, digital disruption is a field of study in many of its forms; we want to give our students the tools to analyze the new trends and stay on top of these developments.
  • Innovation and entrepreneurship have long been at the very heart of IUM’s growth and development. At IUM, students acquire an entrepreneurial mindset and the creative leadership skills to excel in the very digitalized startup environment.
  • Students will have the opportunity to take advantage of the IUM partnership with MonacoTech, the Start-up incubator, and accelerator of the Principality.
  • Monaco government has launched a Blue Fund to support companies in elevating their digital presence. The fund aims to help Monegasque companies kickstart a digital transformation or reinforce their digital presence.

Tuition Fees

The prices below are for information only and apply to the academic year 2022-2023.

1st year2nd year3rd year
BBA* -Bachelor of Business Administration tuition€12,550€12,750€12,750
Honors Track tuition€12,550€14,790€14,790

In addition, all students pay the annual Student Association Fee of 175€, and 3rd-year students also pay the IUM for Life Fee of 650€ that gives lifelong access to alumni services.

BBA= 90 US credits/180 ECTS
BBA Honors Track= 120 US credits/240 ECTS

IUM Undergraduate Merit-based Scholarship

The IUM Undergraduate merit-based scholarship will be awarded to admitted candidates who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

Admissions Requirements

1) Upload all the necessary documents on our website

• ID
• Transcripts of your last two years of high school
• Diploma (if already graduated)
• Picture
• Proof of English proficiency if you have one (TOEFL, IELTS, Cambridge). This is waived if you are native, or have studied in English

2) Online interviews

• Motivational interview
• English interview if needed

3) Jury of admission

• An admission jury will meet and will make a decision
• You will hear back from the Admissions department within two weeks

Updated 12 April 2022