On February 18, 2015, Professor Fred van Eenennaam (Harvard Business School/Erasmus University) visited IUM.

During his visit he delivered a guest lecture in Professor Bobel’s MBA-class “Microeconomics of Competitiveness”. Based on a HBS case study that he and Professor Michael Porter wrote in 2010, he spoke about the “Dutch Flower Cluster”.

The lecture was followed by an extensive Q&A-session. We thank Prof. van Eenennaam for his excellent lecture and willingness to support our MBA students in the future.

Visiting Professor Fred van Eenennaam (Harvard Business School/Erasmus University)

Prof. van Eenennaam and Prof. Bobel together with the 2015 IUM-MBA cohort.


Prof. EenennaamProf dr Fred van Eenennaam has a broad experience as strategy consultant and investor/board member across different industry sectors in Europe and the USA. Building and delivering in-company strategic change, transformation, leadership development programs and high-end executive and MBA programs is one of his passions. He works in close cooperation with renowned faculty of Harvard Business School, The Decision Institute, Erasmus University, George Washington University, IESE Barcelona and the network he co-chairs based on Prof. Porters Competitiveness Network of 100 universities around the world.

His academic research focuses on strategy and decision making under high uncertainty, corporate governance & boardroom dynamics/moments of truth, the European business landscape and (cluster) competitiveness. On the Health Management part: Boards of Trustees/Hospital Governance, Outcome Measures, Health Policy Making and Implementation and Leadership in Health organizations.

Fred is co-founder of The Decision Institute which focuses on delivering in-company strategic change, transformation, and leadership development programs internationally and Value Based Health Care Center Europe (http://www.vbhc.eu/). It is the vision, and the Center, to share key practices, our experiences and knowledge on Value Based Health Care to put patient value at the core.


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