What is fashion management?

Digital Business Development Track - Bachelor's program
Home » FAQ : All the answers to your questions » What is fashion management?



In a world where fashion is evolving at breakneck speed, fashion management professionals are essential to keep pace and provide innovative solutions to the industry’s challenges. So what is fashion management? Fashion management is a particularly dynamic and innovative discipline. We detail fashion management, its benefits and challenges, and also give you practical advice on how to get started in this field.

What is fashion management?

Fashion management is a discipline that deals with the management of fashion-related activities, from design to marketing to production. The mission of fashion management professionals is to ensure the smooth operation of companies in the sector, while promoting their development. They must manage the various aspects of the business, while taking into account market trends.

What are the main objectives of fashion management?

The fashion industry is one of the most dynamic and competitive in the world. This means that fashion companies need to ensure that they are always on top of trends, both as an industry and as a partner to consumers. To achieve this, companies involved in the fashion industry recruit managers with specific expertise. These managers are known as “fashion managers”.

Consequently, the main objective of fashion management is to manage the activities related to the design, development and marketing of fashion products. It must also ensure that fashion products meet quality and ethical standards. In addition, fashion management must ensure that fashion collections are consistent with market trends and meet consumer needs.

What are the key skills needed to work in fashion management?

Fashion management is a demanding field that requires a solid understanding of the fashion industry, as well as management and leadership skills. Fashion managers must be able to effectively manage budgets, schedules, and the day-to-day operations of a fashion company. They must also have a solid knowledge of fashion trends in order to make strategic decisions regarding collections and advertising campaigns.

Here are some of the key skills needed to work in fashion management:

  • management and leadership skills;
  • knowledge of current and future fashion trends;
  • analytical and strategic skills;
  • good communication and interpersonal skills;
  • Strong organizational skills and ability to manage tight deadlines;
  • experience with various design software.

What professions exist in fashion management?

Fashion management is a field that encompasses many different professions. Some of the most common are project manager, stylist, merchandiser and collection manager. The project manager supervises the different directions in the realization of a project. The stylist is responsible for the creation of the collections, the choice of fabrics and colors, as well as the silhouette of the clothes. The buyer selects the products to be sold in the stores and according to the trends. The merchandiser manages the supply and inventory of products. Finally, the collection director decides on the overall style of the brand and coordinates all aspects of collection production.

What are the challenges that fashion management professionals may face?

Fashion management is an ever-changing industry, which means that fashion management professionals must be prepared to meet new challenges. Challenges that fashion management professionals may face include:

  • Trend management: fashion trends are constantly changing, it is difficult for fashion management professionals to know which trends will be popular when they hit the market;
  • Inventory management: it is important that fashion management professionals are able to manage inventory properly, as too much inventory can lead to financial losses, while too little inventory can lead to difficulties in meeting customer demand;
  • budget management: fashion management professionals must be able to manage budgets effectively, as this will ensure the profitability of the business.

Who are the main players in the fashion industry and how do they interact with fashion management?

Fashion management is a fast-growing sector that includes many players. The main actors of the sector are: designers, manufacturers, retailers, journalists and stylists. These actors interact with fashion management at different levels. Some work directly with fashion companies, while others provide indirect services, such as training or consulting.

Updated 14 September 2023