The luxury sector is one of the most competitive sectors. In this sector, sales depend mainly on the image of the products or services offered. The improvement of this brand image is entrusted to a high-level technician: the luxury brand manager.
The importance of the work of the luxury brand manager means that this profession requires very specific skills. However, these skills are transmitted through training courses that are offered by very few schools. The International University of Monaco is one of the few schools that train to become a luxury brand manager.
What does the job of Luxury Brand Manager involve?
In the luxury sector, he is the first person responsible for the brand image of his client. In essence, this professional is in charge of making his client known and the offers that he proposes. This profession is very important in the luxury sector where notoriety is very important.
This role is above all to accompany his client in the development of his brand image. His actions will also allow the luxury brands he represents to stand out.
Generally, he promotes luxury products such as vehicles or fashion accessories. However, this professional can also promote different luxury services for wealthy clients or companies.
What are the main missions ?
The luxury brand manager is responsible for promoting one or more luxury brands. To achieve this goal, on a daily basis, he must then perform several tasks such as:
- define a strategy and a general policy of communication;
- conduct market research;
- to target and define an implementation plan;
- Establish a business plan and monitor product lines;
- To support its client in its development, especially internationally.
The luxury brand manager wears the hat of both a high-level salesperson and a marketing manager.
What training do I need to become a Luxury Brand Manager?
To become a luxury brand manager, it is mandatory to follow a specialized training in the luxury field. Moreover, as a general rule, the position is only open to holders of a minimum of 5 years of higher education.
This type of training is mainly offered by business schools, fashion schools or marketing schools. This is notably the case of the International University of Monaco.
The school provides students with the essential skills for the job through the Master of Science in Luxury Management. It is a program accessible to holders of a baccalaureate (bac+3) and which leads to a baccalaureate (bac+5).
However, it is important to note that it is difficult for a freshly graduated student to directly access the position. In order to be hired by luxury brands, you must have at least five years of experience.
What is the salary of a Luxury Brand Manager?
As in many professions, the salary varies considerably depending on several criteria.
However, in general, these professionals are among the highest paid. This high remuneration is mainly due to the appeal of the luxury sector and the skills required for the job.
For a junior luxury brand manager , the salary is generally between 2,500 euros and 3,500 euros per month. For a senior¸ this salary can easily reach 4,500 euros to 8,000 euros, or even more.
What are the possible career paths ?
The job of luxury brand manager allows you to evolve in many different sectors. Once the necessary experience has been acquired, he can turn to marketing or digital communication.
If desired, the skills of this professional also allow him to apply as editorial director or content factory manager.
In addition to these different possibilities, international careers and vertical development are also open to luxury brand managers.
What are the essential skills to succeed ?
This position is mainly intended for a very specific profile of individuals. To succeed in this profession, it is necessary to have certain abilities and qualities such as :
- familiarity with the luxury sector;
- mastery of several international languages;
- a great ability to listen;
- a great availability;
- the ability to work under pressure and to withstand stress.
The luxury brand manager must also create an image that corresponds to the brand and the sector he represents.
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