Shape Your Future in the Superyacht and Megayacht Industry—Right from Monaco
Dreaming of a career in the elite world of luxury yachting? The International University of Monaco offers a one-of-a-kind academic program focused on the superyacht and megayacht industry, designed to prepare students for top roles in this high-end, global market. Located in Monaco—home to the most iconic yachts and industry events like the Monaco Yacht Show—this program provides direct exposure to the real world of yacht management, superyacht brokerage, chartering, and yacht marketing.
Whether your goal is to work with leading megayacht builders, manage luxury yacht portfolios, or specialize in superyacht branding and innovation, IUM’s Yachting Industry Curriculum gives you the strategic insights, practical skills, and exclusive industry access to stand out in the competitive luxury yachting sector.
FALL & SPRING TERMS | COURSES |
Core Module: Transversal skills | Collaborative Work in Cross-cultural Teams TechAway – Data Analytics Report Writing and Referencing Presentation Skills Career Development Seminar |
FALL TERM | |
Core Module: Managerial Skills | Accounting and Forecasting Luxury Industry Competitive Analysis People, Culture & Ethics in Luxury Management |
Core Module: Marketing of Luxury Goods and Services | Evolution and Dynamics of the Luxury Sector Marketing of Luxury Goods and Services Market Research |
SPRING TERM | |
Core Module: The Brand Strategy | Luxury Brand Strategy Principles of Budgeting Applied Business Project |
Core Module: The Luxury Consumer | Customer Relationship Management Leadership in the Luxury Industry Luxury Sales & Business Negotiation Skills Luxury Consumer Behavior |
SPECIALIZATION MODULE 1 | Sustainable Yachting New Built Yachting Sales & Brokerage |
SPECIALIZATION MODULE 2 | Destination Management Luxury Customer Experience Marketing & Communication for Yachting |
ELECTIVES | Entrepreneurship The Luxury Real Estate Industry |
SUMMER & FALL TERMS | Capstone Project Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project |