THE YACHTING INDUSTRY CURRICULUM

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Shape Your Future in the Superyacht and Megayacht Industry—Right from Monaco

Dreaming of a career in the elite world of luxury yachting? The International University of Monaco offers a one-of-a-kind academic program focused on the superyacht and megayacht industry, designed to prepare students for top roles in this high-end, global market. Located in Monaco—home to the most iconic yachts and industry events like the Monaco Yacht Show—this program provides direct exposure to the real world of yacht management, superyacht brokerage, chartering, and yacht marketing.

Whether your goal is to work with leading megayacht builders, manage luxury yacht portfolios, or specialize in superyacht branding and innovation, IUM’s Yachting Industry Curriculum gives you the strategic insights, practical skills, and exclusive industry access to stand out in the competitive luxury yachting sector.

FALL & SPRING TERMSCOURSES
Core Module: Transversal skillsCollaborative Work in Cross-cultural Teams
TechAway – Data Analytics
Report Writing and Referencing
Presentation Skills
Career Development Seminar
FALL TERM
Core Module: Managerial SkillsAccounting and Forecasting
Luxury Industry Competitive Analysis
People, Culture & Ethics in Luxury Management
Core Module: Marketing of Luxury Goods and ServicesEvolution and Dynamics of the Luxury Sector
Marketing of Luxury Goods and Services
Market Research
SPRING TERM
Core Module: The Brand StrategyLuxury Brand Strategy
Principles of Budgeting
Applied Business Project
Core Module: The Luxury ConsumerCustomer Relationship Management
Leadership in the Luxury Industry
Luxury Sales & Business Negotiation Skills
Luxury Consumer Behavior
SPECIALIZATION MODULE 1Sustainable Yachting
New Built
Yachting Sales & Brokerage
SPECIALIZATION MODULE 2Destination Management
Luxury Customer Experience
Marketing & Communication for
Yachting
ELECTIVESEntrepreneurship
The Luxury Real Estate Industry
SUMMER & FALL TERMSCapstone Project
Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project
Updated 22 July 2025