Master the Business of Luxury Hospitality and Event Management
Located in Monaco, a global hub for high-end tourism and international events, the Luxury Hospitality and Event Management Curriculum at the International University of Monaco prepares students for leadership roles in the global hospitality and luxury service industries. This specialized program combines business fundamentals with advanced training in sustainable tourism, hospitality operations, event planning, and strategic communication.
Students gain hands-on experience through real-world case studies, collaborative projects, and industry-focused courses in luxury customer experience, public relations, and digital strategy. Elective modules offer the opportunity to explore areas such as entrepreneurship, luxury real estate, and luxury service marketing, allowing students to tailor their learning to their career goals.
A final Capstone Project—which can be an internship, applied consultancy, research thesis, or entrepreneurial venture—ensures that graduates are ready to succeed in today’s fast-evolving and experience-driven luxury environment.
| FALL & SPRING TERMS | COURSES |
| Core Module: Transversal skills | Collaborative Work in Cross-cultural Teams TechAway – Data Analytics Report Writing and Referencing Presentation Skills Career Development Seminar |
| FALL TERM | |
| Core Module: Managerial Skills | Accounting and Forecasting Luxury Industry Competitive Analysis People, Culture & Ethics in Luxury Management |
| Core Module: Marketing of Luxury Goods and Services | Evolution and Dynamics of the Luxury Sector Marketing of Luxury Goods and Services Market Research |
| SPRING TERM | |
| Core Module: The Brand Strategy | Luxury Brand Strategy Principles of Budgeting Applied Business Project |
| Core Module: The Luxury Consumer | Customer Relationship Management Leadership in the Luxury Industry Luxury Sales & Business Negotiation Skills Luxury Consumer Behavior |
| SPECIALIZATION MODULE 1 | Sustainable Tourism Hospitality Operations Management Tourism Marketing and Sales |
| SPECIALIZATION MODULE 2 | PR & Communication Luxury Service Marketing Event Management |
| ELECTIVES | Entrepreneurship The Luxury Real Estate Industry |
| SUMMER & FALL TERMS | Capstone Project Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project |