Become a Strategic Leader in Luxury Brand Management
Offered in the heart of Monaco, the global capital of prestige and elegance, the Luxury Brand Management Curriculum at the International University of Monaco is designed to train the next generation of leaders in the luxury sector. This comprehensive program combines strategic brand thinking with a deep understanding of the luxury consumer, market dynamics, and global business practices.
Through a unique blend of core modules, specialization tracks, and industry-relevant electives, students gain expertise in luxury marketing, brand strategy, sustainable luxury, digital communication, and customer experience management. From supply chain and distribution to luxury sales and negotiation, the curriculum reflects the complexity and evolution of the international luxury landscape.
With a strong emphasis on practical learning, the program includes collaborative projects, data analytics workshops, and a final Capstone Project—which can take the form of a professional internship, research thesis, applied consultancy project, or entrepreneurial venture.
Whether your ambition lies in haute couture, fine jewelry, real estate, or hospitality, this program offers the insights, tools, and international exposure to succeed in the competitive world of luxury brand management.
| FALL & SPRING TERMS | COURSES |
| Core Module: Transversal skills | Collaborative Work in Cross-cultural Teams TechAway – Data Analytics Report Writing and Referencing Presentation Skills Career Development Seminar |
| FALL TERM | |
| Core Module: Managerial Skills | Accounting and Forecasting Luxury Industry Competitive Analysis People, Culture & Ethics in Luxury Management |
| Core Module: Marketing of Luxury Goods and Services | Evolution and Dynamics of the Luxury Sector Marketing of Luxury Goods and Services Market Research |
| SPRING TERM | |
| Core Module: The Brand Strategy | Luxury Brand Strategy Principles of Budgeting Applied Business Project |
| Core Module: The Luxury Consumer | Customer Relationship Management Leadership in the Luxury Industry Luxury Sales & Business Negotiation Skills Luxury Consumer Behavior |
| SPECIALIZATION MODULE 1 | Sustainable Luxury Supply Chain & Distribution Strategies in Luxury |
| SPECIALIZATION MODULE 2 | Digital Strategy Luxury Customer Experience Media Communication and PR |
| ELECTIVES | Entrepreneurship The Luxury Real Estate Industry The Jewellery Industry Fashion Buying and Merchandising |
| SUMMER & FALL TERMS | Capstone Project Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project |