Study Fashion Marketing, Retail & Brand Strategy in Monaco
The Fashion and Accessories Curriculum at the International University of Monaco is designed for students who aspire to thrive in the dynamic world of luxury fashion, accessories, and lifestyle brands. Whether you’re aiming to work in fashion marketing, luxury retail, brand management, or launch your own fashion business, this program provides the strategic foundation and real-world exposure needed to succeed.
Structured across Fall and Spring terms, the curriculum combines a strong business core with specialized modules in luxury consumer behavior, fashion buying and merchandising, sustainable luxury, PR and communication, and luxury retail development. Courses are taught by industry professionals and include collaborative projects, case studies, and hands-on experiences with global luxury brands.
Located in Monaco, one of the world’s capitals of prestige and elegance, IUM offers a unique academic environment where students can develop international careers in fashion and accessories through direct industry connections, personalized career coaching, and exclusive networking opportunities.
The final Capstone Project—whether a professional internship, research thesis, applied project, or entrepreneurial venture—ensures a smooth transition into the global fashion business.
| FALL & SPRING TERMS | COURSES |
| Core Module: Transversal skills | Collaborative Work in Cross-cultural Teams TechAway – Data Analytics Report Writing and Referencing Presentation Skills Career Development Seminar |
| FALL TERM | |
| Core Module: Managerial Skills | Accounting and Forecasting Luxury Industry Competitive Analysis People, Culture & Ethics in Luxury Management |
| Core Module: Marketing of Luxury Goods and Services | Evolution and Dynamics of the Luxury Sector Marketing of Luxury Goods and Services Market Research |
| SPRING TERM | |
| Core Module: The Brand Strategy | Luxury Brand Strategy Principles of Budgeting Applied Business Project |
| Core Module: The Luxury Consumer | Customer Relationship Management Leadership in the Luxury Industry Luxury Sales & Business Negotiation Skills Luxury Consumer Behavior |
| SPECIALIZATION MODULE 1 | Sustainable Luxury Luxury Distribution Luxury Retail Marketing Luxury Retail Business Development |
| SPECIALIZATION MODULE 2 | PR & Communication in Fashion Luxury Service Marketing |
| ELECTIVES | Entrepreneurship The Jewellery Industry Fashion Buying and Merchandising |
| SUMMER & FALL TERMS | Capstone Project Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project |