Summer School

Dates & Location

• June 29 – July 10 | On Campus, Monaco
• Language: English
• Level: Bachelor
• Schedule: Monday–Friday, 9:00 AM–12:15 PM & 1:30 PM–4:45 PM
• Credits: 4 US credits per program

Programs Overview

These two-week programs offer students an immersive learning experience at the crossroads of luxury, sport, communication, and international business. The curriculum combines core courses shared by all participants with specialized tracks, allowing students to deepen their knowledge in either Luxury Business & Communication or Sport Business Management.

Through a blend of lectures, case studies, group projects, guest speakers, and field visits, students gain both theoretical foundations and practical insights into two dynamic industries. Monaco itself serves as a living laboratory, providing a unique perspective on global luxury brands, major sporting events, international governance, and multicultural professional environments.

TRACKS

Luxury Business & Communication

Program Description:
This track is designed for students seeking a deep understanding of the luxury industry, focusing on branding, marketing, communication, and digital strategies.

Students explore how luxury brands build value, exclusivity, and long-term brand equity through storytelling, customer experience, and carefully controlled communication channels. Particular emphasis is placed on digital transformation while maintaining brand identity and prestige.

Using real-world case studies, company visits, and Monaco-based examples, students gain a comprehensive view of luxury brand management in a global and highly demanding environment.

Sport Business Management

Program Description:
This track provides students with an in-depth understanding of the business, branding, and governance aspects of the international sport industry.

Students analyze how sport organizations, clubs, events, and athletes develop strong brands, engage fans, and create value in a globalized and commercialized environment. The program also explores sport governance, regulatory frameworks, ethical challenges, and integrity issues at the international level.

Through applied learning, case studies, and current industry examples, students acquire the analytical tools needed to navigate and assess modern sport organizations and governance models.

Pricing & Deadlines

• Early Bird: €2,300 from February 8, 2026, to March 31, 2026
• Regular Price: €2,900 from April 1, 2026

Who is the Summer School for?

The Summer School is designed for students who have completed their high school diploma and are eager to broaden their international perspective by combining engaging courses with a rich array of extracurricular activities.

Core Courses & Tracks – Week 1

Luxury Business & Communication

• Event Communication:
  Learn the conception, communication, and management of events as strategic tools in luxury and sport industries. Students will apply their knowledge through a group-based micro-project, analyzing luxury brand events and major sport events in Monaco.
• Luxury Marketing & Branding:
  Understand the fundamentals of luxury marketing, branding, and customer journey, applying insights to real-life case studies and experiences in Monaco, including company visits and guest lectures.

Sport Business Management

• Event Communication:
  Learn the conception, communication, and management of events as strategic tools in luxury and sport industries. Students will apply their knowledge through a group-based micro-project, analyzing luxury brand events and major sport events in Monaco.
• Sport Brand Management:
  Develop skills in brand management, marketing, and customer experience in the sports industry, applying theoretical knowledge to real-world examples and case studies.

Core Courses & Tracks – Week 2

Luxury Business & Communication

• Cross-Cultural Communication & Professional Etiquette:
  Gain essential soft skills, international etiquette, and cross-cultural communication abilities for luxury and sport contexts. Practical exercises focus on interacting with international guests and adapting to diverse professional environments.
• Digital Luxury Marketing Communication:
  Explore how luxury brands adapt marketing strategies to the digital world without losing exclusivity. Students analyze online vs offline approaches, social media strategies, and experience Monaco’s luxury shopping district firsthand.

Sport Business Management

• Cross-Cultural Communication & Professional Etiquette:
  Gain essential soft skills, international etiquette, and cross-cultural communication abilities for luxury and sport contexts. Practical exercises focus on interacting with international guests and adapting to diverse professional environments.
• Sport Governance:
  Examine the structures, processes, and ethical considerations of international sport governance, understanding stakeholder roles and challenges. Students learn to critically analyze governance models and propose improvements for modern sport organizations.

Monaco as your Campus

The Principality of Monaco, located between France and Italy on the
French Riviera, is a dynamic and multicultural environment where students
can learn and experience the finance, sport, and luxury industries at the
highest level.