Build Your Career in the Global Sports Industry
The MSc in Sports Business Management at the International University of Monaco (IUM) offers a comprehensive curriculum designed to prepare future leaders in the sports and esports industries. Spanning 60 US credits (120 ECTS) over three terms, the program combines academic excellence, industry relevance, and international exposure.
The curriculum covers core topics such as sport management, international governance, business strategy, financial planning, and leadership. Students also gain practical skills through specialized courses in esports, digital sports strategies, media rights, sports marketing, and project management.
Elective modules—including Sports Analytics, Social Media in Sport Communication, and the prestigious IOC Case Competition—allow students to personalize their learning path. Transversal skills like data analysis, presentation techniques, and career development workshops are integrated to ensure professional readiness.
The program concludes with a Capstone Project, offering hands-on experience through an internship, research thesis, applied research project, or entrepreneurial venture. Delivered in Monaco, a hub of global sports and business, this MSc equips students with the tools to succeed in international sports management careers.
MSc in Sports Business Management
Program Overview
MSc in Sports Business Management Curriculum
| FALL & SPRING TERMS | COURSES |
| Transversal Skills | Time Management & Collaborative Work TechAway – Data Analysis Presentation Skills Career Development Seminar |
| Electives | IOC competition (registration limited to 30 students – only in Fall) Social Media in Sport Communication (only in Spring) Sports and Globalization (only in Spring) Sports Analytics (only in Spring) |
| FALL TERM | |
| Management | Accounting and Forecasting Business Research Methods Management and Leadership |
| Foundations of Sports | Foundations of Sport Management Sport International Governance Business Strategy |
| SPRING TERM | |
| Sport Events Management | Sports Operations and Event Management Principles of Sports Law and Dispute Resolution Financial Management for Sports Projects |
| Foundations of Sports | ESG in Sport |
| Digital Sports Strategies | Esports Sport Digital Strategies and Tokenisation |
| Marketing & Communication in Sports | Global Sports Marketing & Sport Revenue Strategies Media Rights and Media Operations |
| Business Project Management | Sport Brand Management Project Management Applied Business Project |
| SUMMER & FALL TERMS | Capstone Project Options: Professional Internship, Research Thesis, Applied Research Project, or Entrepreneurial Project |
Alumna of the MSc in Sports Business Management of 2022
“I am a proud IUM alumna. Graduating from IUM with a master’s degree in Sport Business Management truly marks a great chapter in my life. Throughout my studies as well as after reentering the job market, I highly appreciate all courses as they ranged from generic but essential topics such as accounting or academic writing to sport industry specific ones such as sport event & venue management. Furthermore, I truly benefited from the impressive network IUM provides, not only referring to the great alumni community but also other industry professionals from across the globe. IUM provided me with all the necessary know-how and insights to now pursue a successful career in event, marketing and sponsorship management within the motorsport industry of which I always dreamed of. I am also very thankful for the great group of peers I was able to get to know during this very intense year of studies. We created a multi-culture environment in which we all grew and developed our personalities even further. Happy to call some of them very close friends now.”
Lisa-Marie Thomas
Nationality: German
Senior Manager Client Service – WWP