Master of Science in Marketing – Luxury Goods & Services

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Master of Science (MSc)
Master's degree
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The luxury world is facing the significant challenge of gaining new customers while remaining highly exclusive. Moreover, shaping the future of luxury means not only getting accustomed to the digital world but mastering it. It is more than ever crucial to be permanently in touch with the clients’ desires, especially among Millennials.

However, these new dynamics must not evade that luxury is still a product of a “culture of excellence.”

By extending our program portfolio on marketing issues, we want to satisfy the market demand that requires more and more specialists in Market researchBrand management, and Digital marketing, especially in the fast-evolving luxury Industry.

With more than 15 years of expertise in the luxury industry, the International University of Monaco is one of the leading universities in this field. At the end of their academic journey, IUM graduates acquire the tools required to succeed in a rapidly changing globalized business world, ready to shape the luxury market of the future.

Shaping the future of luxury means not only getting accustomed to the digital world but mastering it.

Program Highlights

  • Study trip to Geneva at CREA Genève INSEEC U. Group. CREA is a leading educational establishment in Marketing, Communication, Digital Marketing, and Art Direction.
  • The Asian Track with the Luxury Business Institute Korea (LBI), a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia.
  • The unique Yachting Track to satisfy the Yachting Industry demands of professionals with a comprehensive set of managerial competencies in luxury sectors.
  • Networking activities and events: seminars, business conferences such as the Digital Day in Geneva and Luxepack in Monaco.

Shaping the future of luxury means not only getting accustomed to the digital world but mastering it.

Dr. Marjorie BERTSHY

Director, MSc in Marketing – Luxury Goods & Services

Placement Data
83% of graduates are employed on graduation day

Class of 2020

IUM Alumni are working in International Companies worldwide

Top Employers

AAccorhotels – Air Charter Service – Amber Lounge – BMW Group – Bottega Veneta – Buddha Bar Hotel Paris – Camper & Nicholsons – Cartier – Chloé – Burberry – Burgess – Engel & Völkers – Estée Lauder – Ferrari – Fairmont Monte-Carlo – Fraser Wordwide SAM – Grand Hôtel du Cap Ferrat- Hôtel Métropole – Gucci – Hublot – Intercontinental – Kempinski Hotels – Lamborghini – L’Oréal – Longchamp – Louis Vuitton – Moncler – MontBlanc – Monte Carlo SBM – Oscar de la Renta – Park Hyatt – Parkview – Private Collections – Park Hyatt Dubaï – Piaget – Pomellato- Radisson Blu – Relevance – Saint Laurent Paris – Silversea – St. Regis Hotel- The Ritz – Monaco FC – Decathlon – IAAF – International Association of Athletics Federations – Ferrari – Fit n fast – Decathlon – Peace and Sport – Monaco Mediax – Mouratoglou Tennis Academy – Nike – Platinium Group – Sportel – Union Internationale de Pentathlon Moderne (UIPM) – Venturi – Williams F1

Eastern Europe14%
Middle East and Africa14%
Northern Europe29%
South and Central America14%
Banking, Finance, Insurance14%
Consumer Staples/FMCG14%
Fashion, Watches, Accessories29%
High Technology & Telecommunication14%
Hospitality & Leisure14%
Real Estate/Construction14%

Admissions and Fees

We strive to select a diverse student body, one that not only reflects a variety of backgrounds, cultures, and nationalities but a wide range of personal interests and professional ambitions. we seek applicants with high potential from all over the world who wish to share their talent and dreams with their community.

Admission Criteria

  • A 3 or 4-year university degree
  • Proof of English proficiency

Upload the required documents

  • Letter of motivation
  • University degrees and official transcripts
  • CV
  • Passport or ID card photocopy
  • ID picture
  • Proof of English proficiency (TOEFL, IELTS, Cambridge)
  • 60€ application fees
  • Letter of recommendation is not mandatory


  • Face to face
  • Phone interview
  • Skype
    The Admission jury meets once per month.


Prices below are for information only and apply to the academic year 2021-22.

Full program tuition: 23,750€.

Direct Admission Term 2* tuition: 14,000€.

Additional fees for the Double degree option with EBS: 9,500€.


For further information

Call us:

+377 97 986 996

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