Program Structure

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2 Intakes: September and January

For the 2021-2022 academic year, the BBA program will allow students to create tracks within a specific area during the first and second years, building up their knowledge of these particular subjects: 

  • Business Management
  • Marketing & Communication
  • Digital Business Development

The IUM Bachelor Program’s third year provides the opportunity to choose a specialization, thus enriching their curriculum with skills from more than one subject area. 

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YEAR 1

Foundation of business and management

Semester 1: Business Fondamentals

Core Module 1: International Business & Markets

Core Module 2: Transversal Skills 1

Semester 2: Management Fondamentals

Core Module 3: Managing people & Resources

Core Module 4: Transversal Skills 2

3 Tracks:

  1. Business Management
  2. Marketing & Communication
  3. Digital Business Development

YEAR 2

Deepening Functional Knowledge and International Experience

Semester 3: Global Environment

Core Module 5: Business Evolution and Revolution

Core Module 6: Developing Global Responsible Managers

Semester 4: International Experience

Study Abroad Semester

or

Semester at ECE Paris

3 Tracks:

  1. Business Management
  2. Marketing & Communication
  3. Digital Business Development

YEAR 3

Choosing a specialization

Semester 5: Strategic Thinking and Specialization

Core Module 7: Strategy and Global development

7 Specializations:

  1. Luxury Marketing, Sales and Services
  2. International Finance
  3. Sport Business Management
  4. Communication & Event Management
  5. Global Business
  6. Digital Business Development
  7. Luxury Tourism & Hospitality

Semester 6: Company Immersion

MEET YOUR CAREER COACH

INTERNATIONAL BUSINESS DAYS

BRANDING AND SELLING YOUR PROFILE

These workshops are specifically designed to support the internship/ job search efforts of students and alumni.

Students can participate in several activities :

Thematic Conferences

when both recruiters and top managers speak about industry trends and talent recruitment challenges

Company presentations

when operational managers and HR managers present their company and their opportunities for fresh graduates

Speed Biz-Dating Sessions

when pre-selected students have 10 min to present themselves and convince company representatives on their motivation and interest in the company

Career workshops

that describe career paths and /or concretely help students in their internship or job search strategies

Updated 30 January 2023