2 Intakes: September and January
For the 2021-2022 academic year, the BBA program will allow students to create tracks within a specific area during the first and second years, building up their knowledge of these particular subjects:
- Business Management
- Marketing & Communication
- Digital Business Development
The IUM Bachelor Program’s third year provides the opportunity to choose a specialization, thus enriching their curriculum with skills from more than one subject area.

YEAR 1
Foundation of business and management
Semester 1: Business Fondamentals
Core Module 1: International Business & Markets
Core Module 2: Transversal Skills 1
Semester 2: Management Fondamentals
Core Module 3: Managing people & Resources
Core Module 4: Transversal Skills 2
3 Tracks:
- Business Management
- Marketing & Communication
- New: Digital Business Development
YEAR 2
Deepening Functional Knowledge and International Experience
Semester 3: Global Environment
Core Module 5: Business Evolution and Revolution
Core Module 6: Developing Global Responsible Managers
Semester 4: International Experience
Study Abroad Semester
or
Semester at ECE Paris
3 Tracks:
- Business Management
- Marketing & Communication
- New: Digital Business Development
YEAR 3
Choosing a specialization
Semester 5: Strategic Thinking and Specialization
Core Module 7: Strategy and Global development
6 Specializations:
- Luxury Marketing, Sales and Services
- International Finance
- Sport Business Management
- Communication & Event Management
- Global Business
- New: Digital Business Development