Program Structure

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2 Intakes: September and January

For the 2021-2022 academic year, the BBA program will allow students to create tracks within a specific area during the first and second years, building up their knowledge of these particular subjects: 

  • Business Management
  • Marketing & Communication
  • Digital Business Development

The IUM Bachelor Program’s third year provides the opportunity to choose a specialization, thus enriching their curriculum with skills from more than one subject area. 

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YEAR 1

Foundation of business and management

Semester 1: Business Fondamentals

Core Module 1: International Business & Markets

Core Module 2: Transversal Skills 1

Semester 2: Management Fondamentals

Core Module 3: Managing people & Resources

Core Module 4: Transversal Skills 2

3 Tracks:

  1. Business Management
  2. Marketing & Communication
  1. Business Management
  2. Marketing & Communication
  3. New: Digital Business Development

YEAR 2

Deepening Functional Knowledge and International Experience

Semester 3: Global Environment

Core Module 5: Business Evolution and Revolution

Core Module 6: Developing Global Responsible Managers

Semester 4: International Experience

Study Abroad Semester

or

Semester at ECE Paris

3 Tracks:

  1. Business Management
  2. Marketing & Communication
  3. New: Digital Business Development

YEAR 3

Choosing a specialization

Semester 5: Strategic Thinking and Specialization

Core Module 7: Strategy and Global development

6 Specializations:

  1. Luxury Marketing, Sales and Services
  2. International Finance
  3. Sport Business Management
  4. Communication & Event Management
  5. Global Business
  6. New: Digital Business Development

Semester 6: Company Immersion