The luxury world is facing the significant challenge of gaining new customers while remaining highly exclusive. Moreover, shaping the future of luxury means not only getting accustomed to the digital world but mastering it. It is more than ever crucial to be permanently in touch with the clients’ desires, especially among Millennials.
However, these new dynamics must not evade that luxury is still a product of a “culture of excellence.”
By extending our program portfolio on marketing issues, we want to satisfy the market demand that requires more and more specialists in Market research, Brand management, and Digital marketing, especially in the fast-evolving luxury Industry.
With more than 15 years of expertise in the luxury industry, the International University of Monaco is one of the leading universities in this field. At the end of their academic journey, IUM graduates acquire the tools required to succeed in a rapidly changing globalized business world, ready to shape the luxury market of the future.
Marjorie Bertschy, Program Director, MSc in Marketing of Luxury Goods and Services