Why the MSc in Marketing – Luxury Goods and Services in Monaco?

MSc in Marketing of Luxury Goods and Services - Proram Director, Marjorie-Bertschy

The luxury world is facing the significant challenge of gaining new customers while remaining highly exclusive. Moreover, shaping the future of luxury means not only getting accustomed to the digital world but mastering it. It is more than ever crucial to be permanently in touch with the clients’ desires, especially among Millennials.

However, these new dynamics must not evade that luxury is still a product of a “culture of excellence.”

By extending our program portfolio on marketing issues, we want to satisfy the market demand that requires more and more specialists in Market researchBrand management, and Digital marketing, especially in the fast-evolving luxury Industry.

With more than 15 years of expertise in the luxury industry, the International University of Monaco is one of the leading universities in this field. At the end of their academic journey, IUM graduates acquire the tools required to succeed in a rapidly changing globalized business world, ready to shape the luxury market of the future.

Marjorie Bertschy, Program Director, MSc in Marketing of Luxury Goods and Services

PROGRAM HIGHLIGHTS:

Study trip to Geneva at CREA Genève INSEEC U. Group. CREA is a leading educational establishment in Marketing, Communication, Digital Marketing, and Art Direction.

> The Asian Track with the Luxury Business Institute Korea (LBI), a period of study, discovery sessions, and internship in one of the biggest distributors of luxury, premium, and lifestyle brands throughout Asia.

> The unique Yachting Track to satisfy the Yachting Industry demands of professionals with a comprehensive set of managerial competencies in luxury sectors.

> Networking activities and events: seminars, business conferences such as the Digital Day in Geneva and Luxepack in Monaco.

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More info about this program

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more

Ask to be called back by the Admissions Manager

INSEEC U. undertakes that the collection and processing of your data made from this website, comply with the General Regulations on Data Protection (GRDP) and the Data Protection Act.
Read more