How IUM’s Sports Business Management Students Learned from SPORTEL Monaco?
This October, at IUM students in the Master in Sports Business Management program stepped into the heart of one of the world’s most influential sports business events, SPORTEL Monaco. For three immersive days, IUM students became part of an international gathering that connects leaders in sports media, technology, and management. The experience offered unparalleled exposure to real-world networking, innovation, and the business forces shaping the future of global sports.
Learning by Doing: The IUM Approach
The Sports Business Management program at IUM embodies the school’s philosophy of “learning by experiencing and doing.” Students are encouraged to go beyond theory to engage directly with the industry’s most dynamic players. At SPORTEL Monaco, they joined as conference, press, and accreditation assistants, supporting event operations, interacting with top executives, and attending panels led by experts from ESPN, the NBA, NFL, LALIGA, ATP Tour, and Formula1.
Student Reflections
For IUM’sfuture sports business leaders, SPORTEL wasn’t just another industry event, it was a life-changing opportunity to connect, learn, and grow.
“I am very grateful for the opportunity to contribute as part of the conference assistant team, welcoming attendees and panel speakers, ensuring the fluidity of the event and helping with organization. It was inspiring to be surrounded by sports media industry professionals, and I thoroughly enjoyed listening to various insightful panel discussions.” Hannah Hill, Conference Assistant
“It was inspiring to connect with professionals from across the sports and media industries and gain valuable perspectives.” Jhanavi Suresh, Accreditation Team
“I met inspiring professionals and visited some interesting stands, especially those of the ATP Tour and International Tennis Federation, two major tennis organizations where I could truly see myself working in the future!
Highlight of the day – while watching ATP contents in the stand, I was surprised to spot myself taking part in a challenge during the Rolex Monte-Carlo Masters!
All of this was made possible thanks to International University of Monaco. Emma Neige
“With these experiences, I gained a deep understanding of the behind-the-scenes operations of a large-scale event like Sportel.” Emme Wilson, Event Assistant
From behind-the-scenes operations to one-on-one conversations with industry icons, students gained invaluable professional experience that textbooks simply can’t replicate.
IUM: A Launchpad for Future Sports Leaders
The Master in Sports Business Management at IUM prepares students for leadership roles across the global sports ecosystem, from federations and clubs to media, sponsorship, and event management.
Key program strengths include:
- Experiential learning through live projects, conferences, and company visits.
- Access to Monaco’s thriving sports and entertainment ecosystem, home to global events like the Monaco Grand Prix, Monte-Carlo Masters, and SPORTEL.
- Personalized career coaching and networking with professionals from over 5,000 international companies based in Monaco.
- A multicultural environment, with students from 70+ nationalities collaborating in English-taught courses.
The IUM Difference
What sets IUM apart is its commitment to bridging the gap between academia and industry. By immersing students in real-world experiences like SPORTEL Monaco, IUM ensures its graduates leave not only with a degree but with a professional network and practical expertise that gives them a head start in the sports business world.
Ready to Join the Game?
If you dream of working in sports management, media, or marketing, the Master in Sports Business Management at IUM offers the perfect platform to turn your passion into a career.