With more than hundreds of events within a year, the Principality of Monaco proves to be one of the favorite place between the French and Italian Riviera to organize international events. Take your first step into event management process to learn how to manage a personal or professional event.
The course approaches the way professional event managers design and prepare an international
event. It equips students with the skills to organize different kinds of events. From the project’s
design itself, to the implementation of very specific actions, through team management, each
step is analyzed to provide a flawless preparation of the perfec t event.
An event involves the coordination of different professionals, and in order to gain entry to an
exciting events management career, students discover the show business from the business
management perspective to the creative elements (performers, music, art…).
This section introduces students to the film and music industries, businesses that generate
a multibillion dollars annual turnover, but also face the challenges brought in by the digital
era. The module covers all the steps from the conception of a film to its exposure and use
in various contexts, including video games and commercials, and illustrates the role of the
producer in this process. For the music industry, the module describes who does what
to release a song, an album or to perform live. It also explains how the music industry is
ruled and the legal aspects involved in the organization of an event.
The event management course is designed to help students to explore the international
event industry. The course focuses on practical training to help students conceive and
organize all aspects of indoor and outdoor events. It covers strategic project management
and planning from marketing and communication, to sponsoring and budgeting. Students
work across all kinds of international events including corporate social events, internal
and external events, art exhibitions, sports competitions, conferences, charity events,
weddings, press conferences…
Learning by practice is part of this summer session. Students will have to conceive their
own or group microprojects, in the state-of-the-art reality of the business industry.