The Mark Challenge is a competition dedicated to Innovative Premium and Luxury Services.

It is a great opportunity for students with an entrepreneurial spirit, to pitch a Premium or Luxury Business idea in front of a professional panel, including potential investors, community leaders, and other influential personalities in Monaco.

The Mark Challenge is open to students from all Universities and Business Schools. 3rd year Bachelor students and Master students are allowed to be part of the competition in teams of minimum 2, maximum 4 members.

The Mark Challenge

Some basic info: Students will have to apply before the 15th of February, by sending the REGISTRATION FORM (PDF) via email to

The Mark Challenge


By the 31st of March, the best 6 business plans will be selected and the non IUM selected teams will be offered accommodation in a Monaco hotel for the night of the 25th of April.

The Finalists will have access to a selected network of mentors and investors, who will coach the teams for the Final Round.

The Winners will receive a prize to the value of 2.000€, along with a certificate, and consultancy aid to set up the business idea.



If you are interested in The Mark Challenge, please visit our website. You can also learn more by taking a look at last year’s competition.