Last October, the Director of Development of Fashion for Floor (, visited IUM to present the company and to assign a specific task to all Master in Luxury Business students (Hospitality & Event Management, Retail Management, Goods & Services).

Fashion for Floors Contest

Students had to develop a marketing idea and a communication plan to revitalize the image of the Red Carpet that Fashion for Floors had offered to Prince Albert and Princess Charlene on the occasion of their marriage.

“Corporate Projects are one of the practical tools we like to use to support our students’ learning process. It is the best way to let students experiment directly the challenges of working in teams and to prepare them for future corporate positions” said Ms. Annalisa Tarquini, Director of the Masters in Luxury Business.

After three full months of intense work, the groups of students presented their projects in front of the client, as young consulting teams.

“As program director I can proudly say that after only three months of classes all of them did an exceptional job. Each project had at least one good and innovative idea.”

At the beginning of April the owner, M. Kamyar Moghadam, and the Director of Development, Mme Sophie Girone Coron, came back to school to announce which group had the best idea.

…and the winner is???

Fashion for Floors

The “Deconstruct to Construct” project presented by group composed of five students attending the MSc in Goods & Services– was considered the most creative, innovative and feasible project.
Maria, Yil, Stefanie, Sarah, and Sandra said:

“Working on a real life project for Fashion for Floors was a great experience and allowed us to put all our theoretical knowledge into practice.” 

To transform the red carpet that was created by Fashion for Floors was a big challenge. We concentrated on the most important task, which was to be able to sell the carpet in the end, in order to support the charity organisations of the Royal couple.

Our idea was inspired by Fashion for Floor’s unique artistic positioning and it was hence based on the idea of edgy, emerging artists deconstructing pieces of the carpet in order to reconstruct them into unique pieces of art. 

It was difficult to balance creativity and feasibility, but it was very rewarding to get positive feedback and recognition for our creativity from professionals. We are really proud that we were able to understand the uniqueness of the company. We are looking forward to be involved in the realization of the project.”

Congratulations ladies, well done!!!


The objective of our MSc degree courses in luxury business is to educate highly skillful and well-cultured professionalsable to handle all the particularities of luxury management. Students acquire a deep entrepreneurial understanding of the current context of luxury brand management and relative business training necessary for a successful career. Each Master of Science gives an insight in a specific field of luxury business. Thus, participants gain effective competences and learn to apply them appropriately depending on the area of luxury management they choose.

If you would like more information about these programs, please do not hesitate to look on our website:

You can also contact directly the Admissions Team at