Masters Team Building 2016

Masters Team Building 2016: Under the sea!

All Master students got off to a fun team building day on September 14th. The aim of this team building was to forge a true sense of camaraderie among members of the master programs. Indeed, the master students are part of six different programs: MSc in Luxury Management, MSc in Finance, MSc in International Management, MSc in Marketing, MSc…

brand management

Brand Management class with a business professional

 A brand management specialist shares his experience with the MSc in Marketing students. Oliver Koll is managing partner of an Innsbruck, Austria based consultancy with a focus on developing and monitoring brand strategies. He is also working with Europanel, a joint venture of GfK and Kantar Worldpanel, a research agency that provides insights to brand manufacturers based on household panel data…

market research

A specialist of market research in class with the MSc in Marketing

MSc in Marketing students learn about market research with IUM visiting professor, Alexander Hahn. Alexander Hahn is working as head of innovation consulting for HYVE, a Munich-based innovation strategy and design company. He helps corporates and startups in researching and designing for current and future customer needs.   In your opinion, what is the most important added value…

Digital Strategy - MSc in Marketing

MSc in Marketing students meet with Digital Strategy expert

MSc in Marketing students learn about Digital Strategy with IUM visiting professor, Philippe Deltenre   This month, the MSc in Marketing students welcome Mr. Deltenre, who is active in the digital world since 1999. He is currently the Digital Strategy Director of the Belgian branch of IPG Mediabrands, a leading media agency with 8500 employees worldwide. He works…